Tag Archives: Starting a business

How I Knew I Was Ready to Become an Entrepreneur

 

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A friend of mine, who is an avid reader of my blog, asked me if I could write a post on when and how I knew was ready to start a business. Thinking back, I remember it started at the age of 19 when I was in college studying business. To keep afloat, I worked small part-time jobs in restaurants, bars and small offices. While I was enrolled in business classes I learnt that starting a business wasn’t as hard as it everyone said it was. I also realized that I would much prefer to work for myself than the employers who I had currently worked for. With that in mind, I made my first step into the world of entrepreneurship but before I took that important step I ran down these 6 points:

  • Was ready to start crafting my passion?:

When we start our careers we usually start in low entry jobs. These jobs generally entail tasks that are repetitive or soon become repetitive. It came to the point where I wasn’t pshcially capable of doing work I didn’t want to do anymore. I knew that by becoming my own boss and by stepping into the world of entrepreneurship I would be able to experience and practice a much broader line of skills. Entrepreneurship allows you to focus on the activities and passions you care most about or are most interested in. You can do this by finding ways to incorporate them into your business or forming your business around this concept.

  • I never received anything from the companies I worked for that was as valuable as the time I invested:

Building someone else’s dream is what we call a job, or even a career. If you have a job, it needs to bring something into your life. As for me, completing projects that brought an already wealthy person more money wasn’t filling in my achievement meter. I found the companies I worked for generally lacked a sense of community, meaningful goals and proper values. If you’re going to work for a company find one that you can admire and if you can’t find a non-materialistic value in them don’t work for them. Start your own projects, make a difference in the world and don’t submit to a greedy CEO. I decided that my time was best invested when it was towards my own dreams and passions.

  • I desired to live my life to its fullest and was ready to create the time to do so:

When you’re employed you will always have schedules, mannerisms and goals to follow. You’ll have deadlines to follow, a boss to follow, a contract to follow – you’ll be following something constantly. To me, becoming an entrepreneur was my entry way to following my own schedule and creating my own rules. I know, many people who put up with unjustified behavior and treatment at their jobs because they enjoy the comforts of their stability within their jobs. Something they don’t realize is that their quality of life has declined for all the wrong reasons and reasons that are not worth it.

Maintaining a free schedule that allows you to stay disciplined is important. Being able to freely decide on what they are doing, when they are doing it, how they’re doing it and who you are dealing with is what I define as true freedom.

  • I wanted to do make decisions and felt entitled to my opinion and beliefs:

I am a free soul who bases everything I do off of my vision, morals and values. Within a job, often times employers make you operate on their terms. They force you to see from their perspectives with the bribery of money which will eventually corrupt the soul. You have to always remember that you can be your own leader and develop your own methods of business even if they are not as prosperous as other solutions. For example, I am completely against non-environmentally friendly production so I do my best to find dealers who are socially and environmentally friendly.

When you give yourself the freedom to navigate your operations the way you desire – you’ll notice immediately the inspiration that will fill your mind with good.

  • I had the will power to minimize my life in the mission to maximize it.

Almost every self-made business owner knows the struggle of starting their own business with no support other than our own two hands. We have less money, time, social life and romance all for the sake of our start-up. Building a business from the ground up is like having a new born baby – you invest everything into its growth. You have to give up the expensive life style that included your fancy meals – unless it’s for potential business, reduce the amount of times you go out, limit your unnecessary shopping, etc. This sounds depressing but it’s actually so empowering. I’ve become a minimalistic through these strict practices and I do not not feel as if anything in my life is missing. I believe it is because I am working towards something that I believe is far greater than materialistic things.

  • I felt uncomfortable staying in something I didn’t believe in:

This point is my finishing point – it is also the most important. This doesn’t just apply to work or business – it applies to everything in life. As individuals, we have so much power and groups we have even more. When you are in a situation that makes you feel uncomfortable or feels wrong you must take action. For me, I simply didn’t agree with  my past employmers which is why I took a step in my own direction. You should do the same.

I hope you enjoyed this read and please share your experiences and thoughts in the comment board!

Sponsored by :Lider Marketing & The Sustainable Entrepreneur (TSE) Project

6 Tips When Starting Your Youtube Business:

Another reader of mine requested that I write a blog about how to start a Youtube Channel that would eventually turn into a business and salary. Starting a Youtube ChannelStarting a Youtube Channel is an easy process if you’re not looking to make any profit. When looking to start a profitable youtube channel that will become a business of it’s own there are many precautions you will need to take to ensure your channel’s success so here are 5 Tips When Starting Your Youtube Business:

1. Figure Out A Solid Subject or Theme For Your Channel’s Content:
BUSINESS BLOG
Choosing the topic and theme of your channel is an extremely critical and important decision that will effect your success. If you choose a topic that already has a bunch of you tubers who already cover that topic and do a good job at it, It is unlikely you will be more successful than them or have any success at all. Unless you find a creative way to beat your competition, find a topic and theme that isn’t like all the other channels and Youtubers. Here are a few things to check:

Your idea is profitable – Do your research and see if your idea will or can be profitable:
– see if people need informations on a particular topic
– see if there is a flaw in what your competition is doing. ex: A channel that offers great information but lack in the creative sector. You could come in and do both thus winning over the audience.
– Make sure you have an interest in your theme or topic so that you can keep up to date with everything effortlessly and create content with a passion and ambition.
– Make sure you are knowledgeable in the information you share.

2. Film with or within the right settings and backgrounds:


 MONTREAL BUSINESS BLOG
Believe it or not this can make the biggest difference when viewers are passing by your channel for the first time. Having a pleasant or professional looking background will influence your viewers in believing that you are a quality blogger/Youtuber. They will be more likely to watch your video and perhaps even subscribe!
Examples of great backgrounds:
– Michael Phan
– Majestic

3. Get to know your targeted audience:

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Getting the demographics of your audience is an extremely important thing. You need to understand your demographics interests and wants so that you can create content with the right reading materials, tone and creativity. Here are a few demographics to follow:
– Age -Gender -Hobby/interests – Cultures/Nationalities – Geographics -Personal Experiences

4. Make a few videos before marketing:

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I cannot count how many times any in dependent, self employed individual makes this mistake. You need to have content before you start marketing your channel, product, service and general business. As a Youtuber, you should make the VERY MINIMUM five(5) videos before you begin promoting your channel.

5. Create a Facebook Fanpage:

Katie Raspberry
Create a Facebook Fanpage so that your watchers have another account to watch you on. Be sure to add a personal touch to this Facebook page by showing off your personality and showing a bit more of your personal life/projects. For example if you’re blogging about beauty create a video of you going to get your nails/hair done. If you blog about information on the environment create something revolving around your personal projects that involve saving the environment. People love seeing new content about their favourite subscriptions on their Facebook time feed – so get creative!

6.Get in contact with other Youtubers and Channels:

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Other than a Facebook Fanpage another great way to get more subscribers is to go to other Youtubers who are doing the same thing as you and ask them to check out your channel. Make sure to write them a personal message or even take a business approach and ask if they would be interested in exchanging promotional services.

I hope this helps you with the basics of starting a small Youtube Channel. Although the process seems quite simple it is time consuming and will become challenging to manage but in exchange you will have a fun and fulling job that will always have new projects awaiting to be developed.

Please let me know if you have any subjects you would like me to write about! Thank you Sarah for the blog request.

Sponsored by LIDER Marketing and The Sustainable Entrepreneur (TSE) Project

Start-up Motivation & Inspiration

Business owners only make up for about %6 of the entire human population with just over 400 million entrepreneurs. However, there are so many people who do have the right mind set and personality for entrepreneurship. Many of these people also know how to achieve success in a business as well as the perks of owning a business. The main concern is losing their day time job and steady income.

 

I’ve decided to share a job campaign in which the advertisements show people in jobs that appear to be not very exhilarating. The advertisement is encouraging individuals who desire to get out of jobs that they find meaningless and exhausting. The ads below attempt to give these targeted individuals the confidence and inspiration they may need to start focusing and planning a business or career change that will allow them to strive in life while feeling fulfillment and happiness in a new career path..

 

Start A Business Start A Business Start A Business Start A Business Start A Business Start A Business Start A Business Start A Business

LIDER Marketing is launching Project.11 which a project designed to help inspire as well as help entrepreneurs and start-ups in their business ventures. Project.11 offers a number of workshops, conferences, networking events will be hosted to help entrepreneurs find their way and get on the right path of success. To learn more follow the Katie Raspberry Business Blog.

 Thanks for reading!

Katie Raspberry Creative Business Blog 

Follow us on Instagram: katierasp

Sponsored by:
Attorney Sebastien Dube |  Montreal Lawyer

Avocat Sebastien Dube |  Avocat Montreal

Business Start-up Essentials

Starting a business is a great way of being completely independant and self-sufficiency; it truly is an amazing and rewarding experience. The start-up mode of a business is the most challenging stage you will undergo as a small business owner. If you are unsuccessful in start-up mode your business will obviously fail as well.
Only 2% of businesses survive after the first year of opening and for good reason. There are a number of important affairs you need to attentively and actively monitor to keep a new business afloat.. Within the first year you may not always be making enough to pay the salaries of your employees, business expenses or the rent of your office space, you may feel lost because of the lack of business’ organization, you may even miss out on opportunities due to lack of business management. So I have created a list of important points you should plan and research before the launching your new business.

Starting a Business
1. Financial Backup:
Generally when starting any business, it would be wise to start with a full bank account. The business I started I had saved up about $5, 000.00 before taking the first step. When I started my second business I knew I needed to quite my job first to focus %100 on my new business. I did however sign a contract with a friend before starting meaning I already had my first client so I knew I would have positive cash flow in my first month. As for my photography business, I started while I was attending college and saved up 0$ only because I had no real liabilities or expenses;I was also still living with my parents. Depending on your living conditions and business liabilities calculate about 3- 6 month of back up money because revenue doesn’t always go according to plan.

Starting a Business
2. Sales:
One of the most common mistake start-ups frequently make is they have no plan as to how their business will generate sales. Most start-ups generally do not have the budget to hire quality sales people so they produce their own sales. Those start-ups need to study their business’s targeted market and find ways to intrigue them. By creating many campaigns they will be able to analyst and test each one to eventually discover the campaign that works and fits their targeted market and help produce sales.
By creating a sales and marketing strategy that is customized for your business and its own individual personality you can keep yourself in check and stay organized while aiming to reach your business’ maximum potential and move your business forward. With a strategy to follow you can confidently generated the right amount of positive cash flow with in the right time frames. You could always try and get a free marketing and sales consultation from an organization or friend with expertise and experience. TIP: LIDER Marketing is currently offering free marketing consultations.

STARTING A BUSINESS
3. Connections:
There are many start-ups that do not need to invest into any outsourced services or items to open their business, however, some do. Every industry can benefit from having/making connections. The most successful people in the world have connections and if they didn’t when they started they did make connections when they began walking in the world of success.

When I first started my business I was very fortunate to have connections who were interested in taking small projects, and friends who were actively seeking the services my business was offering, I was also fortunate enough to have connections with individuals who had the right ‘’hookups’’ my business needed. All of these different connections all contributed to making my business what it is today. Connections help you grow, prosper and learn faster and easier.

Starting a business
4. A Developed Concept:
Make sure you have a concept already firmly in mind and stick to it. I’ve had countless clients who invested aload of money into marketing services, networking, and etc only to completely change concepts and lose everything they built and invested into the old concept. When you are in a start-up, money is limited and you need to invest every penny into something that is absolute.

STARTING A BUSINESS

5. Schedule:
Entrepreneurs need to set up a strict schedule and stick to it. Countless start-up owners who start from the bottom and built their own business all on their own with no funding tend to have a difficult time sticking to their work schedule. When you have a job within a company it is rather easy to get up, get to work on time, and get your work done. If you are unsuccessful at doing so you naturally will be fired. However, with your business you are able to do a poor job on a client and get away with this; you cannot get fired by your boss because as a business owner you are your own boss. That being said, with one bad review you can still convince others to invest into your business as a client. Keep in mind, that once you do reach a number of bad reviews you will find it difficult to acquire your audience’s trust again and generate leads. With the digital world rapidly growing anyone and everyone can share their bad experience online.

Starting a business is not an easy thing to do, so when you do start your business make sure you are prepared. For any other questions about starting up your business please write your questions within the comment board and I will answer every one of them.

Thanks for reading!

Katie Raspberry | Creative Business Blog

Follow us on Instagram: katierasp

Sponsored by:
Attorney Sebastien Dube | Montreal Lawyer

Avocat Sebastien Dube | Avocat Montreal

How to Get Traffic

Blogging Part 2

Want to learn how to get more traffic? In the last few blogs I did Creating Money Online and Small Business concept/Ideas I spoke about many ways to make money –  one of them being your actual blog. Many people asked me how? How are others actually capable of making a solid and decent living off blogging. In order to be able to make any kind of money from blogging you’ll need to have readers. Weather you have a massive amount of subscribers or top Google ranking. You just need a high volume of readers to make a decent amount of moula. So let’s discuss:

How to Get Subscribers:

 1. Finding the right topic to Blog about!

When blogging you need to figure out what people are looking to read.  This is where your market research will kick in. You’ll need to pick a target and figure out what they like to read! You can find out in how to pick the right keyword in my next blog post about ‘’Choosing the Right Key Words’’ It’ll demonstrate how to use Google Keyword Tool.

2. Back Links(text links):

People think there’s some crazy formula to make a text link work… news flash: there is none. A back link is quite simple… It takes effect after perhaps 3-6months. What it does is place your blog higher and higher on Google’s pages it’s called ’’Google Ranking’’. Why is it important? Ex: Someone is looking for a nice restaurant to go to – they end up looking online; they type in ‘’Restaurants in Montreal’’ the top 10 most optimization websites with the most back links will pop up on Google’s front page. All you really need to do is copy your URL and start posting it to comments you make on blogs, in online directories, Yahoo Answers, Reddit, and any social media possible ex: Twitter, WordPress, Facebook Linkedin etc

3. Paid Advertising: (For fast results)

If you want fast results then pay Yahoo or Google for the Ads; or you can ask a super popular blog to place and ad on their blog. However, those can be pricey and risky. Monitor the results of the ads – you need to make sure your target is being reached and your getting the results you’re looking for. For example: I use Google Adwords – as a keyword I put ‘’Work’’ I had 91 clicks from just that keyword. Compared to all the rest it was the most successful (when counting clicks) however, I didn’t get that many subscribers (which was my goal) So I realized I could no long use this keyword because it was taking up a lot of money and giving me no results. Whereas ‘’Business Start-ups’’ was giving me everything I needed from comments to subscribers. I hope you get my drift.

4. Original Creative Content/Material:

As I said in my last post this is key because sometimes you can even become popular if you make something original. Take the Youtube celebrity Michael Pham; she started making vblogs on make-up tutorials and is probably making $1 for every 1000 views. One of her videos has 2 711 272 views… that’s $2711/week (she makes videos once a week) . She was one of the first people to create make-up tutorials; not only that her videos were so creative and appealing. She has almost 1 million fans on Facebook.  Think outside the box and be the first to do so; that’s how you’ll get popular.

Those are only a few ways to get loads of subscribers try searching other ways or even creating your own! You do however, need a lot of time or at least have a team of people who can help you get all of these done in a short amount of time for maximum results. Back links are the most difficult in terms of results vs. time.

Let me know how this blog helped you and what you would like to hear next!

Posts this Month:

  • Creating Your Starting Image June 15th
  • A Business Dinner With Katie Raspberry 21st
  • Business Morning Talk Interview June 25th

Katie Raspberry

Sponsored by: Kontego Networks the coolest internet providers in Montreal


The Morning Business Talk with: Kathy Muhlhan

Kathy Muhlhan

Kathy.M is a new business owner, a mother and wife; she is currently developing a school called Stacey College in which offers a various amount of small courses. Her biggest drive is to succeed which will in return allow her to stay at home and spend time with her family. What keeps her going is hope and her overpowering desire not to fail. The things that help her stay focused and motivated is nature, internet and her family.

 

Kathy Muhlhan, The Director of Stacey College, Age 35,  is

.Fabulous.

These are People &

Atmosphere

that motivate & inspire Her.

Her business advice:

  • Design a business that makes everyone win.
  • Keep fit – helps with stress, decision making, and happiness
  •  Keep your priorities in order.

Her Business Goals are:

  • Become profitable
  • Get the business running without me so I can focus on dreaming, new opportunities, and growth.
  • -Build college opportunities in countries where development is low.
  • Develop a non-profit arm, supported by the profit arm.

Check her Blog/ Website at: http://staceycollege.com/

Course Start July 31st 2012 !!
_______________________________________________________________________________________

If Interested in being the next Morning Business Talk follow the Business Show & Tell instructions and send the form to katieraspberry.advertising@gmail.com

Thank you for reading and enjoy the weekend!

Katie

Sponsored by: Kontego Networks Inc  The coolest internet provider in Montreal :)

Small Business Concepts/Ideas

This post is dedicated to a friend of mine who has wondered what the next step in her life is.  She is 22, earns about $40 000 a year, drop dead gorgeous and yet something is missing. She loves her job but wonders if it’s for her. She thinks it lacks room for achieving current career goals she has set for herself. I told her keep your job if you love it; and then create a very small business. She responded she didn’t know what she would be good in so I told her not to worry I’ll help her out. Here are a few things you can do to enhance your professional life:

There are so many businesses you can start that can also be a hobby and that are not too demanding on your time. You can even use some of these to replace the work you have now if you’re not entirely happy where you are. Here we go:

1.The first thing you need to do is decide what your true hobbies are such as my friend, she loves to do story telling. So I suggested starting writing a blog. There are people in this world who make a lot of money just from having a blog. They use their blog as an advertisement tool. If you see a blog with a brand name advertising on the side; that company is paying for it, or the writer just really likes them. Either way, you can make a descent $300 off a blog that gets 300 views a day, and that isn’t a hard goal to make. John Chow earns $300 000 a year for spending 2 hours a day rambling about nothing. He got famous because he was apparently the go to blog if you wanted to learn about making money off of social media. Pretty cool hmm?

If you think blogging will take up too much time then perhaps opening a small e-commerce website! My sister is currently running one. Check out her website to get a better idea and understanding at minarinshop.com she also maintains a blog to increase her SEO minarin.livejournal.com she has hired an assistant to help her with the work while also attending school as well as working for a website company doing web development from home. She works perhaps 3-4hours a week on her business which is nice & relaxing while bringing in an extra yearly income of $7200.

2.Take that hobby and find out if you have enough knowledge to pursuit it. For example, my friend Tassia, does she have the right grammar and an extended vocabulary to write and appeal to readers? Does she know how blogs work? Does she know what to write about? She would need to research  and read many blogs then decided if she should register for a night course in English at a Montreal university such as  Concordia: http://english.concordia.ca/   OR she can teach herself. How? Over the internet! The internet as taught me so many things – there are so many professionals who blog about their work, why not take advance of the endless learning possibilities!

For the e-commerce find out what is required and learn what advantages come from being a business owner! For example: If your business is in your own name you DON’T need to register it. And if your business makes under $30 000 you DON’T need to charge taxes on your products!

Do enough research so that you can benefit. Also if you need my help in anything just send me an email and I’ll write a blog post about it katiesinare@icloud.com

Start researching.

3.Figure out what you’ll do with your business if you’re going to blog, what are you going to blog about? How far do you want it to go? Will your

blog end up in a magazine? Will you send it to the newspapers? Are you planning on making a profit off blog?

For e-commences which product will you sell? How will you stand out from others? Who will you target be?  What will your sales goals be? What will the store’s personality be? How will you sell it?

Other great stay at home fields are:

  • Social Media Maintenance
  • Photography or film
  • Animator
  • Recruiting ( A friend of mine runs a website development company and he constantly gets contacts for animation and social media. He charges (let’s assume) $400/month and then hires a sub-contractor and pays them $200 a month. He just made a profit by doing nothing at all.
  • Marketing (in design)
  • Sculpting
  • Tax Return/Accounting

Start planning and good luck! Let me know how this blog helped you!

Katie

Sponsored by: Kontego Networks Inc  The coolest internet provider in Montreal :)