Tag Archives: social media

Youtube Discouveries That May Increase An Entrepreneur’s Inspiration Meter

One thing we can all count on is finding inspiration from those around us whom are like-minded entrepreneurs. We are a community that is capable of changing lives and enviornments. I wanted to set-up a post with some of the most inpiration indivduals I’ve found on Youtube. Youtube is not always an accurate source for information, however, it is proven time after time that is is astounding for finding indivduals who do impressive things and who are simply impressive. Here are 5 inspiration individuals/groups I found on youtube:

 

  1. 44 Flood | Tome:

I first discouvered Tome when I was browsing Kickstarter for examples of how to prepare my first kickstarter video. Ever since watching their video I had been transformed into a very big fan. Their passion for their work is mind-blowing and they’re deep understanding of who they are, what and who they love along with the sheer happiness and fulfillment that dances in their eye was memorizing. The group has one of the first most successful campaigns on Kickstarter drawing in a total of 1,130 backers that equaled out to $132,538 in start-up money for their book project.

Youtube channel:
https://www.youtube.com/channel/UCN_zxSq7uuDEURxpbRm-_pw/featured

 

2. Michael Blake:

An aspiring artisit whom I discouvered when I was very young. He inspired me to stick to my dreams and passions and move forward with them even if I didn`t get any recongition. He started off with about 20 000 views to this video – now he is at 600 000 views:

Youtube channel: 
https://www.youtube.com/channel/UCwMDLy2cEoZIlkI16vBI90A

 

3. Kirsten Dirksen:

I first stumbled upon Kirsten Dirksen when I was running some reserach on susainable communities for the Sustainable Entrepreneur Project (TSE). Kirsten has a number of videos that focus on localization, minimum consumerism and most importantly sustainablitiy and pro-social activist. She is an inspirational woman who has a drive and create very interesting, intelligent information that could possiblely change your way of thinking and even living. Just watching her work will inspire you to work as hard as her.


Youtube channel: 
https://www.youtube.com/channel/UCwMDLy2cEoZIlkI16vBI90A
 

4. Steve Cutts:

As most of you have noticed, I`m naming indivduals who are not featured in their own videos. People tend to mistaken confidence for quality or wisdom and in truth it is irrelevant. Steve Cutts is an artisit that creates pieces protraying the harsh reality of the human race. He focuses on protraying a number of social issues all stretched through a 3 minute video. The video I posted below is the first video of his work that I viewed:


Youtube channel:
https://www.youtube.com/channel/UCpQLC-evmUAon9BBpcW4kYg

 

5. Michelle Pham

Don`t forget we are talking business here. Michelle Pham is a makeup vblogger,however, it`s not what she vblogs about it`s about how she vblogs. Michelle Pham started vblogging when she was a little girl and gained herself a international fanbase. There are loads of girls blogging about makeup but Michelle has out done them all. By watching one of her videos you will see how much work goes into just one of her projects and it will inspire you to do your best the same as she has done. Her videos are an inspiration to anyone`s brand.


Youtube channel:
 https://www.youtube.com/channel/UCwMDLy2cEoZIlkI16vBI90A

In hopes of sending you a little inspiration I wish that it helps in the most effective ways! Now it`s your turn – share with me your favorite most inspiration indivduals you found through the use of youtube! Share them in the comments below!

Sponsored by :Lider Marketing & The Sustainable Entrepreneur (TSE) Project

4 Reasons You Should Use Social Media To Market Your Business:

1. Our Generation:

us.gmocloud.com
Photo credit: us.gmocloud.com

We know all about our generation and that we are currently obsessed with our phones, apps, and social networks. Why not use this to your business’ advantage? Humans nowadays want to connect through the internet and get the latest updates on the brands that fit their personalities and interests. Most people have an account on a social media platform so you should be taking advantage of this opportunity as a small business owner.

2. You Connect and Build Better:

Photo Credit: executivefinancialenterprises.org
Photo Credit: executivefinancialenterprises.org

Social media is a great way to build a loyal fan base or even client base. Because social media taps deep into your brands personality. Individuals feel as if they’ve gained a personal insight into your business and tend to feel like they can truly connect with your business brand. Social Media allows users to identify whether or not your brand truly fits them and their needs/interests. It also allows you to engage with your followers/fans/clients in a much more personal and satisfying manner thus creating strong relationships with them.

3. Low Cost:

www.debtadvisorycentre.co.uk
http://www.debtadvisorycentre.co.uk

Social media can be free but you have to have exceptional amounts of talent in content marketing or have an excellent sharing strategy. Social media marketing is one of the lowest costing marketing methods you could possibly invest in and use to market your business and brand. Learn how to promote your brand.

4. Scalability: 

Scalability

Running campaigns can be a difficult task due to the worry of an ineffective campaign that will amount to a loss on investment. Measuring performance and ROI is much more easy when using social media. With the insights recording most of your pages activity you can easily optimize and change your strategy to perform better according to the detailed. You also have the option of stopping any ads or employees if the results are not what your team projected.

I hope these pointers give all of you some insight into the benefits of maintaining a social media page! If you have a social media page you would like to share please paste the link into the comment board as an example!

 Thanks for reading!

Katie Raspberry Creative Business Blog 

Follow us on Instagram: katierasp

Sponsored by:
LIDER Marketing |  Montreal Marketing Boutique

Avocat Sebastien Dube |  Avocat Montreal

How to Get Traffic

Blogging Part 2

Want to learn how to get more traffic? In the last few blogs I did Creating Money Online and Small Business concept/Ideas I spoke about many ways to make money –  one of them being your actual blog. Many people asked me how? How are others actually capable of making a solid and decent living off blogging. In order to be able to make any kind of money from blogging you’ll need to have readers. Weather you have a massive amount of subscribers or top Google ranking. You just need a high volume of readers to make a decent amount of moula. So let’s discuss:

How to Get Subscribers:

 1. Finding the right topic to Blog about!

When blogging you need to figure out what people are looking to read.  This is where your market research will kick in. You’ll need to pick a target and figure out what they like to read! You can find out in how to pick the right keyword in my next blog post about ‘’Choosing the Right Key Words’’ It’ll demonstrate how to use Google Keyword Tool.

2. Back Links(text links):

People think there’s some crazy formula to make a text link work… news flash: there is none. A back link is quite simple… It takes effect after perhaps 3-6months. What it does is place your blog higher and higher on Google’s pages it’s called ’’Google Ranking’’. Why is it important? Ex: Someone is looking for a nice restaurant to go to – they end up looking online; they type in ‘’Restaurants in Montreal’’ the top 10 most optimization websites with the most back links will pop up on Google’s front page. All you really need to do is copy your URL and start posting it to comments you make on blogs, in online directories, Yahoo Answers, Reddit, and any social media possible ex: Twitter, WordPress, Facebook Linkedin etc

3. Paid Advertising: (For fast results)

If you want fast results then pay Yahoo or Google for the Ads; or you can ask a super popular blog to place and ad on their blog. However, those can be pricey and risky. Monitor the results of the ads – you need to make sure your target is being reached and your getting the results you’re looking for. For example: I use Google Adwords – as a keyword I put ‘’Work’’ I had 91 clicks from just that keyword. Compared to all the rest it was the most successful (when counting clicks) however, I didn’t get that many subscribers (which was my goal) So I realized I could no long use this keyword because it was taking up a lot of money and giving me no results. Whereas ‘’Business Start-ups’’ was giving me everything I needed from comments to subscribers. I hope you get my drift.

4. Original Creative Content/Material:

As I said in my last post this is key because sometimes you can even become popular if you make something original. Take the Youtube celebrity Michael Pham; she started making vblogs on make-up tutorials and is probably making $1 for every 1000 views. One of her videos has 2 711 272 views… that’s $2711/week (she makes videos once a week) . She was one of the first people to create make-up tutorials; not only that her videos were so creative and appealing. She has almost 1 million fans on Facebook.  Think outside the box and be the first to do so; that’s how you’ll get popular.

Those are only a few ways to get loads of subscribers try searching other ways or even creating your own! You do however, need a lot of time or at least have a team of people who can help you get all of these done in a short amount of time for maximum results. Back links are the most difficult in terms of results vs. time.

Let me know how this blog helped you and what you would like to hear next!

Posts this Month:

  • Creating Your Starting Image June 15th
  • A Business Dinner With Katie Raspberry 21st
  • Business Morning Talk Interview June 25th

Katie Raspberry

Sponsored by: Kontego Networks the coolest internet providers in Montreal


Small Business Concepts/Ideas

This post is dedicated to a friend of mine who has wondered what the next step in her life is.  She is 22, earns about $40 000 a year, drop dead gorgeous and yet something is missing. She loves her job but wonders if it’s for her. She thinks it lacks room for achieving current career goals she has set for herself. I told her keep your job if you love it; and then create a very small business. She responded she didn’t know what she would be good in so I told her not to worry I’ll help her out. Here are a few things you can do to enhance your professional life:

There are so many businesses you can start that can also be a hobby and that are not too demanding on your time. You can even use some of these to replace the work you have now if you’re not entirely happy where you are. Here we go:

1.The first thing you need to do is decide what your true hobbies are such as my friend, she loves to do story telling. So I suggested starting writing a blog. There are people in this world who make a lot of money just from having a blog. They use their blog as an advertisement tool. If you see a blog with a brand name advertising on the side; that company is paying for it, or the writer just really likes them. Either way, you can make a descent $300 off a blog that gets 300 views a day, and that isn’t a hard goal to make. John Chow earns $300 000 a year for spending 2 hours a day rambling about nothing. He got famous because he was apparently the go to blog if you wanted to learn about making money off of social media. Pretty cool hmm?

If you think blogging will take up too much time then perhaps opening a small e-commerce website! My sister is currently running one. Check out her website to get a better idea and understanding at minarinshop.com she also maintains a blog to increase her SEO minarin.livejournal.com she has hired an assistant to help her with the work while also attending school as well as working for a website company doing web development from home. She works perhaps 3-4hours a week on her business which is nice & relaxing while bringing in an extra yearly income of $7200.

2.Take that hobby and find out if you have enough knowledge to pursuit it. For example, my friend Tassia, does she have the right grammar and an extended vocabulary to write and appeal to readers? Does she know how blogs work? Does she know what to write about? She would need to research  and read many blogs then decided if she should register for a night course in English at a Montreal university such as  Concordia: http://english.concordia.ca/   OR she can teach herself. How? Over the internet! The internet as taught me so many things – there are so many professionals who blog about their work, why not take advance of the endless learning possibilities!

For the e-commerce find out what is required and learn what advantages come from being a business owner! For example: If your business is in your own name you DON’T need to register it. And if your business makes under $30 000 you DON’T need to charge taxes on your products!

Do enough research so that you can benefit. Also if you need my help in anything just send me an email and I’ll write a blog post about it katiesinare@icloud.com

Start researching.

3.Figure out what you’ll do with your business if you’re going to blog, what are you going to blog about? How far do you want it to go? Will your

blog end up in a magazine? Will you send it to the newspapers? Are you planning on making a profit off blog?

For e-commences which product will you sell? How will you stand out from others? Who will you target be?  What will your sales goals be? What will the store’s personality be? How will you sell it?

Other great stay at home fields are:

  • Social Media Maintenance
  • Photography or film
  • Animator
  • Recruiting ( A friend of mine runs a website development company and he constantly gets contacts for animation and social media. He charges (let’s assume) $400/month and then hires a sub-contractor and pays them $200 a month. He just made a profit by doing nothing at all.
  • Marketing (in design)
  • Sculpting
  • Tax Return/Accounting

Start planning and good luck! Let me know how this blog helped you!

Katie

Sponsored by: Kontego Networks Inc  The coolest internet provider in Montreal :)

Mandatory Start-up Business Pointers

Starting a business is not an easy job. You need to make sure everything is in order and you  %100  prepared for your estimated client base. Lately quite a few people have asked me for advice on the subject so here is how I ready myself for when I was starting off:

Start-up Costs + Monthly Expenses

Start-up costs are normally a one-time cost the amount obviously depends on Imagewhether you are a service provider or a merchant will depend on how high your COGS (cost of goods) will be. Most service providers will have to buy start-up equipment and from there they will use it until it deprecates and needs replacing; since a merchant needs to restock on a regular basics. Calculating your total amount of expenses will help you calculate your total revenue and break-even point. Here is a link that will help you calculate your start-up costs:

http://www.businessknowhow.com/startup/startup.htm

Break-Even Point:

Your break-even point identifies when your company will begin making profit. There are companies who make profit in the first few months where others make profit after their second year. The break-even point tells you when you’re out of debt and solely making profit ex: Let’s say your first year (the start-up year) you invested into equipment or surviving off loans, and paying for your start-up essentials and liabilities; the company ends up with a total cost of $450 000 even though your revenue was $200 000 the total loss will be $250 000 with no profit. Normally businesses will experience a loss in the first year due to all the start-up costs. The break-even point will show your profit (not revenue) after subtracting all your expenses in the second year and losses in the first (which normally occurs after the second year since you’ve already made your start-up investments). Take a look at this example I drew out (pardon my horrendous writing):Image

Keep in mind not every company reaches their break-even point in the second year.  You need to do this calculation until you finally get a gain (seen in the second year). Once you’ve got your gain you can calculate the year you’ll have your break-even point.

Image

You can also calculate the month in which you will make it in which you take the estimated monthly profit and divide 50 000 it by that number. You will get a number that will be between 1 to 12; you will have to match the number with the corresponding month.

Here is a link to help you calculate your break-even point:

http://www.businessknowhow.com/startup/break-even.htm

  Planning For a Business

Everyone needs a plan for their business. You need to know what you’re doing, how you’re going to do it, who is going to want it, and where youroffice will be. Bad planning is one of the leading reasons why businesses tend to fail. There are so many resources that can help you plan your goals and priorities. Here’s yet another link that can aid you in this:
http://www.businessknowhow.com/startup/planningwks.htm

  

Things you need to have before launching:

These items will make your business look more appealing and will help create a higher volume of comprehension to your potential investors. Not only that but it helps toward everything in regards to starting a business. Making everything more clear and organized will help you grow faster and meet your business goals

Save Money Everywhere You Can!

As to whether you have the money or not you should always be looking for ways to save money. There are many ways to do this.

–          Start looking at barter companies that allow you exchange services with other companies you have exchange services and save thousands of dollars. A good company for that is bizXchange

–          Start partnering up with companies that will sell their merchandise cheaper ex: you’re an internet and phone provider so partner up with a phone manufacturer to get a cheaper COGS bill. A great social network for that is PartnerUp or BizAssit

–          Cloud computing is a super economical way to save on storage investments, filing, printing, organization, backup. A great company to go with for that is Kontego Networks Inc

–          Use Social Networks to get your name out there, Network online with other business owners and pitch your product in a genuine way(don’t be a sales person; be a contact). Use: Linkedin, Facebook, Biz Assist, PartnerUp, Youtube, Blogs etc.Image

 

By doing a bit of research you’ll be able to get a lot more information on free marketing and inexpensive ways to exchange. I will eventually blog about it as well. So perhaps subscribe and slowly learn at a reasonable pace.

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Having your own business is truly an extraordinary change to one’s life style. You are the key decision maker; you are in charge of your success and your business’ success. As for next week’s blog post I’ll make a list of the things that will destroy your business and bring it all down to complete and utter ruins.

Let me know how this blog helped you!

Enjoy the beautiful spring weather!

 

 

Sponsored by: Kontego Networks Inc  The coolest internet provider in Montreal :)