Nowadays it is almost impossible to think about a person or organization that works expecting only a “thank you” as payment. This concept, however, exists and it is not some sort of scam or slavery. On the contrary, impossible.com is a global community that aims to help each other out by sharing people’s time, skills, and objects; with the simple objective of boosting people’s profile by encouraging kind actions and work, using only the “thanks currency” in exchange.
The mind behind this innovative concept is Lily Cole, the English model, actress, and entrepreneur who has been also image of Vogue in several occasions. This idea came partly from Cole’s University of Cambridge thesis “Impossible utopias”. In her History of Art thesis, Cole meditates about momentary utopias in everyday reality, contributing to the possibility of making such utopias a reality; a concept somehow similar to the original term of utopia, first coined by the political philosopher Thomas Moore in his 1516 political fiction work of the same name.
In further analysis, Lily Cole wondered about the possibility of a website or platform where people could do things for one another without money being necessary as currency. In words of Lily Cole for Vogue “it just felt like quite a simple, obvious idea”, impossible.com was taking form in Cole’s mind.
The concept of impossible.com is simple and clearly reflected in its manifesto: having in mind there are only two things you can spend in this world, money and time; we all should be wondering what we are doing with these things, spending them or turning them into something impossible. Impossible.com is a group of people sharing knowledge, skills, and some time without expecting money in exchange.
Although Cole admits her model and actress profile has helped her idea to take off, the objective is that impossible.com can continue on its own. In the future people will realize that being helpful and selfless can bring enormous satisfaction as reward. Lily Cole is also demonstrating that the times we are living now need new business and economic models. Sustainable, equitable, and responsible business models also look for people well-being for nothing or little in exchange. Step by step social-engaged entrepreneurs like Lily Cole are making utopias coming true.
Hope you enjoyed the read!