Category Archives: Writing

Model Lily Cole – Paying with a “Thank you”

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Actress and model Lily Cole launches all-new BlackBerry Q10, at Selfridges on London’s Oxford Street. PRESS ASSOCIATION Photo. Picture date: Friday April 26, 2013.  Photo credit: Matt Crossick/PA

Nowadays it is almost impossible to think about a person or organization that works expecting only a “thank you” as payment. This concept, however, exists and it is not some sort of scam or slavery. On the contrary, impossible.com is a global community that aims to help each other out by sharing people’s time, skills, and objects; with the simple objective of boosting people’s profile by encouraging kind actions and work, using only the “thanks currency” in exchange.

The mind behind this innovative concept is Lily Cole, the English model, actress, and entrepreneur who has been also image of Vogue in several occasions. This idea came partly from Cole’s University of Cambridge thesis “Impossible utopias”. In her History of Art thesis, Cole meditates about momentary utopias in everyday reality, contributing to the possibility of making such utopias a reality; a concept somehow similar to the original term of utopia, first coined by the political philosopher Thomas Moore in his 1516 political fiction work of the same name.

In further analysis, Lily Cole wondered about the possibility of a website or platform where people could do things for one another without money being necessary as currency. In words of Lily Cole for Vogue “it just felt like quite a simple, obvious idea”, impossible.com was taking form in Cole’s mind.

The concept of impossible.com is simple and clearly reflected in its manifesto: having in mind there are only two things you can spend in this world, money and time; we all should be wondering what we are doing with these things, spending them or turning them into something impossible. Impossible.com is a group of people sharing knowledge, skills, and some time without expecting money in exchange.

Although Cole admits her model and actress profile has helped her idea to take off, the objective is that impossible.com can continue on its own. In the future people will realize that being helpful and selfless can bring enormous satisfaction as reward. Lily Cole is also demonstrating that the times we are living now need new business and economic models. Sustainable, equitable, and responsible business models also look for people well-being for nothing or little in exchange. Step by step social-engaged entrepreneurs like Lily Cole are making utopias coming true.

Hope you enjoyed the read!

Sponsored by: LIDER Marketing & The Sustainable Entrepreneur

How to Start Your Day Productively

Being productive in the morning is a challenging thing. Productivity takes discipline, dedication and thinking. Many people know what their distractions are but need some set stone steps to get them started. To help, I’ve listed 5 steps on how to start your day productively:

1. Hit up the cafe up your street 30 minute before your usually departure time:

Working at cafe

I used to walk up the street and grab a coffee at the cafe up my street where I would then sit and plan my day. The cafe didn’t have internet which meant I had no distractions while using  my tablet.

By planning your day just before it starts you’ll feel more clear minded and have a higher chance of completing all of your tasks. Make sure to create a check list so you can keep track of what you have to do, what is done and what is left.

2. Work on the hardest and most dreaded tasks first :

Hard work

The hardest task is the task that you may end up stressing over because it usually gets pushed aside due to its level of difficulty. This will often times cause you to procrastinate with the smaller and easier business affairs. This is because you may start to feel overwhelmed with the fact that one thing (most of the time an important thing) isn’t done and this will generally cause the rest of your list to fall behind schedule thus preoccupying your mind resulting in no productivity.

My advice is to start with the hardest affairs and go down to the smaller affairs so that you stay focused and feel motivated as well as accomplished throughout the day.

3. Log out of you social media accounts & close your browser:

Social Media

Most people love to start their mornings off by checking their Facebook, Youtube, Pinterest, Twitter and whatever – instead, just log out and don’t open them. If you do work with social media be sure to schedule your posts for the entire week at the END of your workload.

A large 68 percent of workers say they have been distracted from completing work by browsing the Web, engaging with social media and checking emails.This brings us to our next point:

4. Limit your email & text responses:

Work

Sure, you have to answer a few emails relating to potential or existing customers regarding their projects or status of their orders etc, however, if it is none of those it can wait for a response. Pick an hour in the day to respond to unimportant, non-urgent or non-priority emails. Focus on the tasks that will move your business forward.

5. Meet a like-minded friend for breakfast:

Networking

This is something that has always had an extremely positive outcome for me. My friends that own businesses or whom are students in university or professionals who are working hard and share the same ambitious as me are the best solutions to being productive in the morning. Pick a fantastic friend, pick a fantastic breakfast spot that has fantastic food and a fantastic ambiance and then have a fantastic conversation. This has never once failed me.

In the end, when you place yourself in a setting you love and admire nothing can stop you from your goal, objectives and your dreams. Be clear minded and don’t fall off track with all the distractions we have nowadays. I hope this blog post helped you! If you would also like to share some tips leave them in the comment board below!

Sponsored by :Lider Marketing & The Sustainable Entrepreneur (TSE) Project

An Artistic Start-Up

While exploring the start-up fund raiser Kickstarter , I came across an extremely interesting  and unusual start up. I have many friends who have studied art but have decided not to pursue it directly. Being that of an intelligent choice; we wonder why – People say how there is no future in someone with the artistic background; in terms of making any kind of money on art alone. This assumption was concluded by people who failed due to the mass amount of artists in the world. When there’s a lot of competition with a generally low demand –  it’s much harder to gather clients. However, competition is never an ending point – it can always be beaten.

After saying that, you can understand why I admire this start-up. They’ve managed to use their artistic skills to raise more than 5.7 times their goal- the total they raised was $105,463.00. They’re trying to create a book with many different artists’ work on display. Check out the project TOME you will be just as flabbergasted with how much success they have obtained….

http://www.kickstarter.com/projects/44flood/tome-0

Here are a few of their pieces:

Business start up - Artistic start-up

They’ve managed to fund raise all of this through the website Kickstarter. Where so many people were willing to give them almost 6x their asking! It was truly incredible!

If you’re looking to do fund raising for your start up or even your small – medium sized business then Kickstarter is the place to go!  Let me know how this post helped you and what else you would like to know!

Thanks for reading!

Katie Raspberry

Sponsored by: Kontego Networks the coolest internet providers in Montreal

Choosing the Right Key Words

A lot of people find it hard to get natural traffic without advertising or promoting… Here’s a tip for you:

Select Popular Topics!

Let me show you how :)

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Step.1: Open a Google Adwords Account

 

 

 

 

 

 

 

Step 2: Go to Tool and Analysis

 

 

 

 

 

 

 

 

Step3: Once there, select the ”Keyword Tool” option

Step 4: Start typing in words that relate to your industry or to the things you wish to talk about. Those are what we call keyword.

Step 5: Analysis the results: (read below)

As you can see once you hit the search button a list of results will pop up. The first thing you will look at will depend on whether you are international or a local business. I am a local business so I will look at the ‘’Local Monthly Searches’’ in the purple color I have circled it. If you’re international your main focus will be Global searches.  Once you’ve picked you’re target’s location analysis the number. 3,350,000 views is amazing. Once you’ve figured out the search status of your search look at the competition – Low competition with 3 350 000 searches per month is more than phenomenal. Not to mention rare. When the competition is low it means your CCP rate will be low. In the green box there are other keywords that many relate to what you’re looking to advertising – the more keywords the better so click the ‘’more like these’’ button and see if it comes up with something better than what you have. My advice for a popular blog is to choose keywords that are popular so that it actually shows up in search engines. And if your competition is low it probably means that you have an easier time showing up on Google’s top spot. If you Google ”bizarre facts about Monday” you’ll find that I have taken the 4th spot; where Oddee has taken 1st.

Please let me know how this post helped you!

Katie Raspberry

Sponsored by: Kontego Networks the coolest internet providers in Montreal

Posts this month:

July 5th: Choosing the Right Key Words

July 15th: Creative Marketing Material

July 25th: The Business Morning Talk

Create & Design Your Business Imagine

                Based on my experience in starting a new born company – I’d say building its image is the most difficult parts. It’s a drag; especially if you’re not creative or don’t have an ounce of inspiration!  When starting a business your mind and thoughts seem to be all over the place; which is why companies usually fail or spend loads of money on free-lance services(which is fine – but know what you’re paying for!). You need to focus on prioritizing business tasks and needs. Without a company imagine your business will come off as ‘’unprofessional’’ of course it depends on the type of business you have and if your services are cheap or not – but you get my point. Here is how to create & design your imagine:

Colors:

Every field in business has certain colors that identify the industry. For example: Lawyers would use a RED color or GREEN depending on who the lawyer is defending. Colors play with moods and impressions. They help a client comprehend what your business is trying to present. This is a very important factor when it comes down to branding. Do your research find out what you’re competitors are doing. For more information on colors follow this link: http://www.entrepreneur.com/article/175428

Logo:

When creating a logo MAKE SURE IT’S ORINIGAL! Seriously, because if it isn’t there will be people with similar logos and you’ll look like a cheap copy. Pick an image NOT a symbol. Try to avoid using two letters to create your logo because there will be many of those in this world and yours won’t be any different. If you want to choose an abbreviation as a company name or logo make sure it’s 3 letters and up. Once you’ve come up with a concept make sure you’re certain it’s complete. Once it’s created it’ll be a tough job changing it especially after marketing and press releases.

Marketing Material:

Next step is taking everything you’ve developed and putting it into content and the perfect layout. This is where it gets tricky for entrepreneurs because a lot of testing goes into successful marketing material and marketing strategies. You’ll to create flyers, e-mail new letters or promotions, posters, blogs, websites etc and they’ll all be based on certain aspects including your logo and marketing colors.

So those are the basics from my point of view! I really hope this post has helped you and please let me know how this blog post helped you!

Looking forward to hearing from you,

Katie Raspberry

Posts this Month:v

Sponsored by: Kontego Networks the coolest internet providers in Montreal

How to Get Traffic

Blogging Part 2

Want to learn how to get more traffic? In the last few blogs I did Creating Money Online and Small Business concept/Ideas I spoke about many ways to make money –  one of them being your actual blog. Many people asked me how? How are others actually capable of making a solid and decent living off blogging. In order to be able to make any kind of money from blogging you’ll need to have readers. Weather you have a massive amount of subscribers or top Google ranking. You just need a high volume of readers to make a decent amount of moula. So let’s discuss:

How to Get Subscribers:

 1. Finding the right topic to Blog about!

When blogging you need to figure out what people are looking to read.  This is where your market research will kick in. You’ll need to pick a target and figure out what they like to read! You can find out in how to pick the right keyword in my next blog post about ‘’Choosing the Right Key Words’’ It’ll demonstrate how to use Google Keyword Tool.

2. Back Links(text links):

People think there’s some crazy formula to make a text link work… news flash: there is none. A back link is quite simple… It takes effect after perhaps 3-6months. What it does is place your blog higher and higher on Google’s pages it’s called ’’Google Ranking’’. Why is it important? Ex: Someone is looking for a nice restaurant to go to – they end up looking online; they type in ‘’Restaurants in Montreal’’ the top 10 most optimization websites with the most back links will pop up on Google’s front page. All you really need to do is copy your URL and start posting it to comments you make on blogs, in online directories, Yahoo Answers, Reddit, and any social media possible ex: Twitter, WordPress, Facebook Linkedin etc

3. Paid Advertising: (For fast results)

If you want fast results then pay Yahoo or Google for the Ads; or you can ask a super popular blog to place and ad on their blog. However, those can be pricey and risky. Monitor the results of the ads – you need to make sure your target is being reached and your getting the results you’re looking for. For example: I use Google Adwords – as a keyword I put ‘’Work’’ I had 91 clicks from just that keyword. Compared to all the rest it was the most successful (when counting clicks) however, I didn’t get that many subscribers (which was my goal) So I realized I could no long use this keyword because it was taking up a lot of money and giving me no results. Whereas ‘’Business Start-ups’’ was giving me everything I needed from comments to subscribers. I hope you get my drift.

4. Original Creative Content/Material:

As I said in my last post this is key because sometimes you can even become popular if you make something original. Take the Youtube celebrity Michael Pham; she started making vblogs on make-up tutorials and is probably making $1 for every 1000 views. One of her videos has 2 711 272 views… that’s $2711/week (she makes videos once a week) . She was one of the first people to create make-up tutorials; not only that her videos were so creative and appealing. She has almost 1 million fans on Facebook.  Think outside the box and be the first to do so; that’s how you’ll get popular.

Those are only a few ways to get loads of subscribers try searching other ways or even creating your own! You do however, need a lot of time or at least have a team of people who can help you get all of these done in a short amount of time for maximum results. Back links are the most difficult in terms of results vs. time.

Let me know how this blog helped you and what you would like to hear next!

Posts this Month:

  • Creating Your Starting Image June 15th
  • A Business Dinner With Katie Raspberry 21st
  • Business Morning Talk Interview June 25th

Katie Raspberry

Sponsored by: Kontego Networks the coolest internet providers in Montreal


The Morning Business Talk with: Kathy Muhlhan

Kathy Muhlhan

Kathy.M is a new business owner, a mother and wife; she is currently developing a school called Stacey College in which offers a various amount of small courses. Her biggest drive is to succeed which will in return allow her to stay at home and spend time with her family. What keeps her going is hope and her overpowering desire not to fail. The things that help her stay focused and motivated is nature, internet and her family.

 

Kathy Muhlhan, The Director of Stacey College, Age 35,  is

.Fabulous.

These are People &

Atmosphere

that motivate & inspire Her.

Her business advice:

  • Design a business that makes everyone win.
  • Keep fit – helps with stress, decision making, and happiness
  •  Keep your priorities in order.

Her Business Goals are:

  • Become profitable
  • Get the business running without me so I can focus on dreaming, new opportunities, and growth.
  • -Build college opportunities in countries where development is low.
  • Develop a non-profit arm, supported by the profit arm.

Check her Blog/ Website at: http://staceycollege.com/

Course Start July 31st 2012 !!
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If Interested in being the next Morning Business Talk follow the Business Show & Tell instructions and send the form to katieraspberry.advertising@gmail.com

Thank you for reading and enjoy the weekend!

Katie

Sponsored by: Kontego Networks Inc  The coolest internet provider in Montreal :)