Who I am

Katie Raspberry

Katie runs a marketing boutique, LIDER Marketing, that was founded in 2011. She  was born and raised in Montreal, Quebec and has founded three businesses of her own within the region. Her first business was founded at the age of 19 while she attended college. After taking that step into the world of business ownership she never looked back at the world of employment.

Katie’s main focus when writing her blog is to help build and grow a strong small business community. Katie volunteers several hours every month to selected entrepreneurs who show remarkable amounts of ambition towards their business ventures. She even hosts a number of workshops for selected businesses so she can provide free marketing services and consultation. She explains that the aim is to grow their business while helping them meet their key objectives to stay afloat.

For more information on Katie’s work & projects follow her through her Facebook page for constant updates:  https://www.facebook.com/KatieRaspberry

Favorite Quotes:

1. One thing we should all know is that life is more than what we have been taught to live for. It’s not just about beauty, money, power & fame; it’s about freedom, happiness and love. Try not to confuse love with beauty, don’t give up freedom for power or fame, and never lose your happiness for money. Discover that and you will earn more respect and success than anyone else ever will.

– Katie Raspberry

2. Life is only borrowed energy that we one day have to return – Avatar

Favorite facts:

-Half the world’s wealth in the hands of 2% of the human population
-20% of the world’s population consumes 80% of its resources
– We only have one life, one planet and one chance

Favorite Cities/Towns:

  • New York City
  • Kyoto
  • Matlock | Derby
  • Toronto
  • Montreal

Favorite Songs:

  • Swing Life Away | Rise Against
  • Genesis | Grimes
  • Chandelier | Sia
  • Hoshi no Ame | Lymsleia
  • Love Panic | Ranma

18 thoughts on “Who I am”

  1. Love your blog! I run a small e-commerce store and it’s helping me quite a bit in my new start-up. I’ve subscribed! :)

  2. Hello Ms. Raspberry, I love your passion, drive, and creativity. I look forward to reading your blog and hope you read mine as well. I think you will find it very interesting. By the way, I love your last name :)

    1. Hi David,
      absolutely love you poetry, I admire your passion and creativity as well. I’ll definitely keep reading –
      One last question – Who was that chick anyways? ;P


  3. …”Try not to confuse love with beauty, don’t give up freedom for power or fame, and never lose your happiness for money.” (Katie)….absolutely wonderful and inspiring. Love to follow your creativity; its awesome.

  4. Nice blog & interesting pursuits! All good wishes for learning Japanese & I am sure their great culture too. Quote No. 2 is so true “Life is only borrowed energy that we one day have to return’ – Avatar


    1. Hi Dilip!
      Japan is absolutely amazing! I wish to live there someday :P
      Have you ever seen the movie Avatar? They have so many great quotes there!

      Thanks for reading!


      1. Avatar is one movie I wished to see but missed. I think now I am eager to see ll in the very near future. Thanks Katie. Cheers :)

  5. Great blog. Very interesting topics and I noticed that You have a lot of passion in such a difficult field like economics :) To bad it only sounds easy. The market is brutal (a great discovery of mine ha ha ha) and it quickly verifies every business sooner or later. All the best :)

    1. Hi Matt!
      Economics takes time to understands but it’s so interesting once you’ve experienced it. And yes it does infact vary from what type of business you have to how much funds you have etc. However, people who love a challenge take it, and see where it takes them.

      Thanks for reading!
      I hope I hear back from you.


    1. I’m glad you enjoyed most of it (hehe) – You’re comment about integrating a new trend in corporate responsibility is quite flattering! Thank you!

      Hope to hear from you soon!


      1. Ookay. That part is soon to become an important part of quality management, as far as I see it.
        There are different projects running or in preparation nationally and internationally. Certainly also one of the recipes against the “Chinese flood”.
        I was approached by one of the leading figures of one of these projects recently, a famous German ex-journalist, and I will post some articles about this topic soon. I would like to add some adjustments to this trend, to give it a more holistic twist.
        Unfortunately for you and the rest of the English speaking community so far only in German.
        Take care.

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A creative blog about business

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