1. Our Generation:
We know all about our generation and that we are currently obsessed with our phones, apps, and social networks. Why not use this to your business’ advantage? Humans nowadays want to connect through the internet and get the latest updates on the brands that fit their personalities and interests. Most people have an account on a social media platform so you should be taking advantage of this opportunity as a small business owner.
2. You Connect and Build Better:
Social media is a great way to build a loyal fan base or even client base. Because social media taps deep into your brands personality. Individuals feel as if they’ve gained a personal insight into your business and tend to feel like they can truly connect with your business brand. Social Media allows users to identify whether or not your brand truly fits them and their needs/interests. It also allows you to engage with your followers/fans/clients in a much more personal and satisfying manner thus creating strong relationships with them.
3. Low Cost:
Social media can be free but you have to have exceptional amounts of talent in content marketing or have an excellent sharing strategy. Social media marketing is one of the lowest costing marketing methods you could possibly invest in and use to market your business and brand. Learn how to promote your brand.
Running campaigns can be a difficult task due to the worry of an ineffective campaign that will amount to a loss on investment. Measuring performance and ROI is much more easy when using social media. With the insights recording most of your pages activity you can easily optimize and change your strategy to perform better according to the detailed. You also have the option of stopping any ads or employees if the results are not what your team projected.
I hope these pointers give all of you some insight into the benefits of maintaining a social media page! If you have a social media page you would like to share please paste the link into the comment board as an example!
Thanks for reading!
Katie Raspberry | Creative Business Blog
– Follow us on Instagram: katierasp
LIDER Marketing | Montreal Marketing Boutique
Avocat Sebastien Dube | Avocat Montreal