5 of The Oldest Businesses On The Planet

The oldest businesses in the world are certainly businesses we should take after and learn from. The power of persistence and keen, educated business minds are very powerful tools that are essiential for business success. If you think a 100 year old business is fascinating just imagine a business that is over 1000 years old like the ones in our list. Here are 5 of The Oldest Businesses On The Planet:

  • Kongo Gumi – 578 AD


Kongo Gumi is a construction company over 1400 years old. They apparently survived for so long because of their busines flexiablity. They were remarkably capable of swiftly going with the current era’s devastations.

  • Nishiyama Onsen Keiunkan -705 AD

Nishiyama Onsen Keiunkan Oldest hotel in Japan and the world -nisiyama-onsen-keiunkan-

Is a hot spring hotel located in Hayakawa, Yamanashi Prefecture, Japan. It is one of the oldest operating businesses in the world and the oldest hotel. It’s been a family run business for 52 generations.

  • Sean’s Bar -900 AD

5630144956_8e77661703 seans-bar

Located in Athlone, Ireland. It is considered to be the oldest pub in Europe. It was originally known as “Luain’s Inn”.

  • Stiftskeller St. Peter – 803 AD

Stiftskeller St. Peter Stiftskeller St. Peter 3

Located in Salzbury, Austria sits Stiftskeller St. Peter which is considered to be  the oldest inn  within Central Europe. It is also cited to be one of the oldest restaurants in Europe.


Château de Goulaine – 1000 AD

Photo aerienne du chateau de Goulaine et des marais

In the Loire Valley located near Nantes, France sits a former castle called Château de Goulaine. The castle was home to the family of the marquis de Goulaine for over a thousand years. Now, it is the estate-bottled wine produced at chateau.

Do you have any other businesses to add to our list? If so leave them in the comments with their locations!
Sponsored by :Lider Marketing & The Sustainable Entrepreneur (TSE) Project

source: wiki

Barbie’s “Ironic” Advertisment

As many have seen, Barbie came out with a new video advertisment that is creating quite the converse. Here is why:

  1. The called the video a “Feminist Barbie Advert”:

How can video have the adjective “feminist”  when in the video advert they’re clearly using woman inequality to justify buying a barbie. The advertisement doesn’t focus on any real social issues relating to woman inequality and if the marketing team behind the ad actually respected the concept of “Feminism” they probably wouldn’t have created this ad.

  2. Why do girls need barbies to imagine what she can become in her future?

2015 Barbie Advert

As you can see in the imagine it says “with barbies girls can imagine themselves as anything” . So, unfortunatly for women only we need barbies to picture ourselves in the future or anything else in life. They’re discreetly creating consumerism and perception that women are going to be great woman if they continue to consume barbies..

   3.They’re targeting young girls to help them develop consumerism behavior:


Back in the 90s image was prime for women. The most popular women were those who fit the current beauty standards.  Now in 2015, career orienated women and successful women are considered more attractive than ever so ofcourse barbie will try to relate their product to these women when in reality there is no connection. Barbie has destroyed the self-esteem of little girls for generations with they’re disgusting advertisements and their creations or the unrealtic image of the perfect “model material” girls. Check out these older and even recent Barbie commericals and wonder where they got their new “feminist” idea from:



In advertisement, always stay true to your brand. When you’re brand fails society don’t pretend it does society some justice. As for me, I am a social entrepreneur and it saddens me to see that companies like Barbie are manipulating people who do not fully understand what consumerism is. Instead of buying your kids products like these just take them to the park or take a few hours out of your day to help them build a magnificent hobby.

Please share your thoughts on this topic! Thanks for reading!

Sponsored by :Lider Marketing & The Sustainable Entrepreneur (TSE) Project

Local Quebec Business: Forest Lumina

My business and I took our camera to Forest Lumina to show the world what they are all about. Forest Lumina was a truly magical experiences and would make an excellent adventure for anyone traveling.

Tickets are only $16.75 and they also have a campground call Parc St-George Campground which is $38 a night. This price gives you access to their hiking trails and their bike trails. They also offer bike rentals and horseback riding on the campgrounds. For more information view the link below:


I hope you enjoy this video and don’t forget to explore your local communities and support all of your local small businesses!

Sponsored by :Lider Marketing & The Sustainable Entrepreneur (TSE) Project

Youtube Discouveries That May Increase An Entrepreneur’s Inspiration Meter

One thing we can all count on is finding inspiration from those around us whom are like-minded entrepreneurs. We are a community that is capable of changing lives and enviornments. I wanted to set-up a post with some of the most inpiration indivduals I’ve found on Youtube. Youtube is not always an accurate source for information, however, it is proven time after time that is is astounding for finding indivduals who do impressive things and who are simply impressive. Here are 5 inspiration individuals/groups I found on youtube:


  1. 44 Flood | Tome:

I first discouvered Tome when I was browsing Kickstarter for examples of how to prepare my first kickstarter video. Ever since watching their video I had been transformed into a very big fan. Their passion for their work is mind-blowing and they’re deep understanding of who they are, what and who they love along with the sheer happiness and fulfillment that dances in their eye was memorizing. The group has one of the first most successful campaigns on Kickstarter drawing in a total of 1,130 backers that equaled out to $132,538 in start-up money for their book project.

Youtube channel:


2. Michael Blake:

An aspiring artisit whom I discouvered when I was very young. He inspired me to stick to my dreams and passions and move forward with them even if I didn`t get any recongition. He started off with about 20 000 views to this video – now he is at 600 000 views:

Youtube channel: 


3. Kirsten Dirksen:

I first stumbled upon Kirsten Dirksen when I was running some reserach on susainable communities for the Sustainable Entrepreneur Project (TSE). Kirsten has a number of videos that focus on localization, minimum consumerism and most importantly sustainablitiy and pro-social activist. She is an inspirational woman who has a drive and create very interesting, intelligent information that could possiblely change your way of thinking and even living. Just watching her work will inspire you to work as hard as her.

Youtube channel: 

4. Steve Cutts:

As most of you have noticed, I`m naming indivduals who are not featured in their own videos. People tend to mistaken confidence for quality or wisdom and in truth it is irrelevant. Steve Cutts is an artisit that creates pieces protraying the harsh reality of the human race. He focuses on protraying a number of social issues all stretched through a 3 minute video. The video I posted below is the first video of his work that I viewed:

Youtube channel:


5. Michelle Pham

Don`t forget we are talking business here. Michelle Pham is a makeup vblogger,however, it`s not what she vblogs about it`s about how she vblogs. Michelle Pham started vblogging when she was a little girl and gained herself a international fanbase. There are loads of girls blogging about makeup but Michelle has out done them all. By watching one of her videos you will see how much work goes into just one of her projects and it will inspire you to do your best the same as she has done. Her videos are an inspiration to anyone`s brand.

Youtube channel:

In hopes of sending you a little inspiration I wish that it helps in the most effective ways! Now it`s your turn – share with me your favorite most inspiration indivduals you found through the use of youtube! Share them in the comments below!

Sponsored by :Lider Marketing & The Sustainable Entrepreneur (TSE) Project

5 Steps to Starting Your First Business Blog

Starting a blog for your business or for professional use can be a daunting task. There is a lot of research that is involved inbuilding a successful blog and there are many resources I can share to make your begin slightly easier. A reader asked me how I began my business blog and which resources I needed to get started. Here are my five tips I would like to share with those looking to start a business blog:

Design something superb:

Starting your blog
This may seem obvious but something that will drag in followers and readers more effectively is the design and personality of your blog. Your design will help you stand out from all the other bloggers and target the exact market you’re looking to grab. Be strategic and know your target market inside and out so that you can create a strategic design that caters and appeals to that specific target.

Getting More Followers:
After you’ve created relevant content you will need to find spots to share to the target market you’re looking for. Fortunately for bloggers there are a number of resources such as websites, blogs and forums you can use to get your articles and blogs out there. Sharing your blog will help you gain the followers you need to get more sales for your business. A great way to reach out to your target market is to:

  • Share all of your content on social media’s such as Facebook, Twitter, Google+, LinkedIn and etc.

Facebook Marketing

  • Comment and read other starter blogs and introduce yourself. Build relationships with other bloggers and you be sure to attract some followers.
  • Comment on very popular blogs with very intelligent and well thought out comments. Make sure your company blog or website is attached in your user link. I cannot count the times I’m been lead to another blog due to this technique and become a follower to another blog.

Guest posting is an extremely awesome way to get followers and awareness. Create an article that caters to their audience and be sure to choose a blog that is popular like MTLBlog. This will give you massive exposure (depending on the blogs popularity) and will also help you increase your SEO (Search Engine Optimization). For more details on resources that will help you build your blog’s audience please see LIDER Marketing’s blog on Great Ways to Promote Your Blog and Build an Audience. (Post date: July 27th)

Engage with your commenter
Anyone who took the time to write a comment is looking for engagement or credit – give it to them. Engage with your commenter and they may just start following your blog and sharing your content.

Find associates:

Starting your business blog

Your blog will grow a lot faster if you grow with the right associates. You connect with associates for many different reasons and in many different ways.


  • Indirect companies to share your blog or product to their clients or target market ( you both exchange banners).
  • Content contributors – Find individuals to create content on their blogs that involve your blog.
  • Networking & business opportunities


  • Relevant networking event
  • Reaching out to potential associates through social media accounts
  • Contacting individuals you know through your personal life or work life
  • Advertise to individuals who just want exposure and will help generate content in exchange for credit.

Find guest bloggers to contribute to your blog:

Starting your busines blog

There are a number of people just like you looking to get their start-up or new career off the ground. Seek these people out where ever you see them and offer them a chance to guest blog for you. Most people know the importance of guest blogging because guest blogging is a great way of gaining exposure. Not only will it give you exposure but it will also help you optimize your blog or website for search engines which is what we call increasing you SEO. Learn more about SEO through our article : 5 Search Engine Optimization SEO Facts and Tips

I’d like to think Julia for this blog topic and I am wishing her a healthy start with her new business blog. For anyone else looking for advice for their business ventures please feel free to email me an email or write a comment.

Sponsored by :Lider Marketing & The Sustainable Entrepreneur (TSE) Project

How to Start Your Day Productively

Being productive in the morning is a challenging thing. Productivity takes discipline, dedication and thinking. Many people know what their distractions are but need some set stone steps to get them started. To help, I’ve listed 5 steps on how to start your day productively:

1. Hit up the cafe up your street 30 minute before your usually departure time:

Working at cafe

I used to walk up the street and grab a coffee at the cafe up my street where I would then sit and plan my day. The cafe didn’t have internet which meant I had no distractions while using  my tablet.

By planning your day just before it starts you’ll feel more clear minded and have a higher chance of completing all of your tasks. Make sure to create a check list so you can keep track of what you have to do, what is done and what is left.

2. Work on the hardest and most dreaded tasks first :

Hard work

The hardest task is the task that you may end up stressing over because it usually gets pushed aside due to its level of difficulty. This will often times cause you to procrastinate with the smaller and easier business affairs. This is because you may start to feel overwhelmed with the fact that one thing (most of the time an important thing) isn’t done and this will generally cause the rest of your list to fall behind schedule thus preoccupying your mind resulting in no productivity.

My advice is to start with the hardest affairs and go down to the smaller affairs so that you stay focused and feel motivated as well as accomplished throughout the day.

3. Log out of you social media accounts & close your browser:

Social Media

Most people love to start their mornings off by checking their Facebook, Youtube, Pinterest, Twitter and whatever – instead, just log out and don’t open them. If you do work with social media be sure to schedule your posts for the entire week at the END of your workload.

A large 68 percent of workers say they have been distracted from completing work by browsing the Web, engaging with social media and checking emails.This brings us to our next point:

4. Limit your email & text responses:


Sure, you have to answer a few emails relating to potential or existing customers regarding their projects or status of their orders etc, however, if it is none of those it can wait for a response. Pick an hour in the day to respond to unimportant, non-urgent or non-priority emails. Focus on the tasks that will move your business forward.

5. Meet a like-minded friend for breakfast:


This is something that has always had an extremely positive outcome for me. My friends that own businesses or whom are students in university or professionals who are working hard and share the same ambitious as me are the best solutions to being productive in the morning. Pick a fantastic friend, pick a fantastic breakfast spot that has fantastic food and a fantastic ambiance and then have a fantastic conversation. This has never once failed me.

In the end, when you place yourself in a setting you love and admire nothing can stop you from your goal, objectives and your dreams. Be clear minded and don’t fall off track with all the distractions we have nowadays. I hope this blog post helped you! If you would also like to share some tips leave them in the comment board below!

Sponsored by :Lider Marketing & The Sustainable Entrepreneur (TSE) Project

Introduction to Content Marketing


Content Marketing raising awareness and interest within a product or service through the distribution of educational, entertaining or informative material. The most Successful content marketers provide materials that are of high quality and helpful in solving problems people may have.
Content Marketing, when done correctly, can be your leading source of lead generation. There are hundreds of businesses who make all their sales through distributing information. The main function of Content Marketing is to have their material shared and published in places that will reach their target markets eyes. Many businesses create anything from news, video, infographics, white papers, e-books, case studies and static repots, how-to guides, question and answer articles, photos, etc.
Wiki had a great way of summing the definition of Content Marketing up by writing:
“the technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive profitable customer action”

Be sure to follow these steps to create material that will be successful :
1. You must fine tune your target market and
2. Study your market’s holes, know its flaws as well as missing knowledge and find solutions
for them
3. With those solutions create valuable and quality content
4. Research and build relationships with associations or site that are capable of distributing
your materials to the right audience.
5. Begin sharing your content. You can do so by submitting your material to sharing sites that
fit your content and type of business.
6. Analysts and measuring ROI and traffic

Here is another chart displaying a case study conducted by MarketingCharts displaying the success rate for each step when launching a content marketing campaign:

Content Marketing Performance
It shows the that the majority do have a generally positive experience when working with Content Marketing however the ”Business Results” shows that more than half were under preforming. These results are most likely due to lack of defining their own target market. People will not take interest in your product or services if your materials are complete irrelevant, your Content Marketing campaign will definitely fail for example: LIDER Marketing is currently working with Norn Pants on a content marketing project using an infographic. Norn Pants specialize in high-end male dress pants therefore the info-graphic we chose to do is on pants ONLY. Most info-graphics focused on an entire suit, however, if Norn were to create an infographic on a full suit anyone trailing back to their website through this infograpahic will be looking to buy full suits NOT just pants.

Keeping your content relevant and unique is key to creating brilliant sharable content for your business and projects. We hope you enjoyed this blog post and if you have any questions, comments or requests please leave them in the comment box below!

Sponsored by :Lider Marketing & The Sustainable Entrepreneur (TSE) Project

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