Introduction to Content Marketing

content-marketing-question-ss-1920

Content Marketing raising awareness and interest within a product or service through the distribution of educational, entertaining or informative material. The most Successful content marketers provide materials that are of high quality and helpful in solving problems people may have.
Content Marketing, when done correctly, can be your leading source of lead generation. There are hundreds of businesses who make all their sales through distributing information. The main function of Content Marketing is to have their material shared and published in places that will reach their target markets eyes. Many businesses create anything from news, video, infographics, white papers, e-books, case studies and static repots, how-to guides, question and answer articles, photos, etc.
Wiki had a great way of summing the definition of Content Marketing up by writing:
“the technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive profitable customer action”

Be sure to follow these steps to create material that will be successful :
1. You must fine tune your target market and
2. Study your market’s holes, know its flaws as well as missing knowledge and find solutions
for them
3. With those solutions create valuable and quality content
4. Research and build relationships with associations or site that are capable of distributing
your materials to the right audience.
5. Begin sharing your content. You can do so by submitting your material to sharing sites that
fit your content and type of business.
6. Analysts and measuring ROI and traffic

Here is another chart displaying a case study conducted by MarketingCharts displaying the success rate for each step when launching a content marketing campaign:

Content Marketing Performance
It shows the that the majority do have a generally positive experience when working with Content Marketing however the ”Business Results” shows that more than half were under preforming. These results are most likely due to lack of defining their own target market. People will not take interest in your product or services if your materials are complete irrelevant, your Content Marketing campaign will definitely fail for example: LIDER Marketing is currently working with Norn Pants on a content marketing project using an infographic. Norn Pants specialize in high-end male dress pants therefore the info-graphic we chose to do is on pants ONLY. Most info-graphics focused on an entire suit, however, if Norn were to create an infographic on a full suit anyone trailing back to their website through this infograpahic will be looking to buy full suits NOT just pants.

Keeping your content relevant and unique is key to creating brilliant sharable content for your business and projects. We hope you enjoyed this blog post and if you have any questions, comments or requests please leave them in the comment box below!

Sponsored by :Lider Marketing & The Sustainable Entrepreneur (TSE) Project

Learning: Woman’s Business Attire

HOW TO DRESS AS A WOMAN IN BUSINESS

How to dress in business to impress clients and customers. 

Business woman puts her feet up on her desk on the phone

As a professional, appearance and first impressions are critical. As a woman, the issue of presentation and dress are far more complex. How people see women in business is thus doubly important, and choosing the best method to make a positive impression is far more difficult. We would like to offer some guidance when shaping your business wardrobe.

 TIPS FOR BUSINESSWOMEN:

Knowing Where to Draw the Line

There is a fine line between appropriate and inappropriate business attire, and it is essential to understand these boundaries. Self respect is more valuable than attention, and being honest with yourself about how you present yourself is the first step. If you are questioning whether your skirt is too short, or your shirt is too sheer, it is worth reexamining your outfit and questioning whether or not it is appropriate.

Hair and Makeup

Resist over-applying makeup and using dramatic shades on the eyes and cheeks. Office cosmetics should be extremely simple, light and neat. Here are some straightforward suggestions and errors to avoid:

The Do’s:

Business Make upBusiness-Makeup_Abusiness-woman-make-upjpg

The Don’t ‘s:


Business Make upOctober-2010-Celebrating-her-30th-Birthday-Tao-Nightclub-Las-Vegasembarrasing-pictures-eyebrowa

Clothing

in our opinion, business attire is ideally sophisticated, classy and serious, and we should aspire to have every outfit achieve all three criteria. Women’s professional attire is fortunately not limited to suits exclusively. When assembling your outfit, take care in coordinating colors, covering the appropriate amount of cleavage, and ensuring hem lines do not pass your fingertips when placing your arms at your sides (refer to photo for example). Do not wear clothes that are too tight to the point that they are ill-fitting. Be sure that you are comfortable and confident, and this includes your shoes. Shoes should not be painful or a distraction, simplicity and sensibility will gain you more respect than extreme or worn-out shoes. Here are a few suggests and errors to avoid:

The Do’s:

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The Don’t ‘s:

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Nails

Always be sure your nails are groomed or neat. For everyday tasks, it’s not necessary for them to be painted, but they should be consistently tidy. If you wish to have your nails painted for important meetings, we recommend a simple look, such as a french manicure or a neutral or red. Do not wear exaggerated nail art, this does not lend itself well to a serious and organized appearance. A few examples are as followed:

The Do’s:

nails-05           via-allure-magazine-The-Estée-Lauder-nail-color-at-dereklam-on-some-seriously-nice-nails-nyfw

The Don’t ‘s:

bildschirmfoto-2012-12-19-um-12-11-46           tumblr_lqqa7pvfJW1qe7jqto1_1280

First impressions are especially important in business. If you are not highly concerned with your appearance, you may want to reconsider, because rest assured, other people will be drawing conclusions often based on nothing more. Maintaining a self-assured and elegant appearance is well worth the effort when conducting business, and we hope this article has helped you towards this. Please contact us if you have questions or need suggestions.

Sponsored by :Lider Marketing & The Sustainable Entrepreneur (TSE) Project

6 Tips When Starting Your Youtube Business:

Another reader of mine requested that I write a blog about how to start a Youtube Channel that would eventually turn into a business and salary. Starting a Youtube ChannelStarting a Youtube Channel is an easy process if you’re not looking to make any profit. When looking to start a profitable youtube channel that will become a business of it’s own there are many precautions you will need to take to ensure your channel’s success so here are 5 Tips When Starting Your Youtube Business:

1. Figure Out A Solid Subject or Theme For Your Channel’s Content:
BUSINESS BLOG
Choosing the topic and theme of your channel is an extremely critical and important decision that will effect your success. If you choose a topic that already has a bunch of you tubers who already cover that topic and do a good job at it, It is unlikely you will be more successful than them or have any success at all. Unless you find a creative way to beat your competition, find a topic and theme that isn’t like all the other channels and Youtubers. Here are a few things to check:

Your idea is profitable – Do your research and see if your idea will or can be profitable:
– see if people need informations on a particular topic
– see if there is a flaw in what your competition is doing. ex: A channel that offers great information but lack in the creative sector. You could come in and do both thus winning over the audience.
– Make sure you have an interest in your theme or topic so that you can keep up to date with everything effortlessly and create content with a passion and ambition.
– Make sure you are knowledgeable in the information you share.

2. Film with or within the right settings and backgrounds:


 MONTREAL BUSINESS BLOG
Believe it or not this can make the biggest difference when viewers are passing by your channel for the first time. Having a pleasant or professional looking background will influence your viewers in believing that you are a quality blogger/Youtuber. They will be more likely to watch your video and perhaps even subscribe!
Examples of great backgrounds:
– Michael Phan
– Majestic

3. Get to know your targeted audience:

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Getting the demographics of your audience is an extremely important thing. You need to understand your demographics interests and wants so that you can create content with the right reading materials, tone and creativity. Here are a few demographics to follow:
– Age -Gender -Hobby/interests – Cultures/Nationalities – Geographics -Personal Experiences

4. Make a few videos before marketing:

create-music-video
I cannot count how many times any in dependent, self employed individual makes this mistake. You need to have content before you start marketing your channel, product, service and general business. As a Youtuber, you should make the VERY MINIMUM five(5) videos before you begin promoting your channel.

5. Create a Facebook Fanpage:

Katie Raspberry
Create a Facebook Fanpage so that your watchers have another account to watch you on. Be sure to add a personal touch to this Facebook page by showing off your personality and showing a bit more of your personal life/projects. For example if you’re blogging about beauty create a video of you going to get your nails/hair done. If you blog about information on the environment create something revolving around your personal projects that involve saving the environment. People love seeing new content about their favourite subscriptions on their Facebook time feed – so get creative!

6.Get in contact with other Youtubers and Channels:

Youtube-Logo-Design-Background-HD-Wallpaper-1080x607
Other than a Facebook Fanpage another great way to get more subscribers is to go to other Youtubers who are doing the same thing as you and ask them to check out your channel. Make sure to write them a personal message or even take a business approach and ask if they would be interested in exchanging promotional services.

I hope this helps you with the basics of starting a small Youtube Channel. Although the process seems quite simple it is time consuming and will become challenging to manage but in exchange you will have a fun and fulling job that will always have new projects awaiting to be developed.

Please let me know if you have any subjects you would like me to write about! Thank you Sarah for the blog request.

Sponsored by LIDER Marketing and The Sustainable Entrepreneur (TSE) Project

Montreal Business Owner – Dress Pants For Winter!

Norn#3

Professional wardrobes that keep you warm in the winter are hard to find and to put together in the morning. Ideally, you would prefer to keep it as simple as your summer wardrobe but the cold will always protest against it. I would say the number one issue with winter wardrobes is finding a pair of dress pants that will keep you as warm as your winter jacket when outdoors and traveling.

Gregory Oganesian, like many Canadians, has experienced countless harsh winter days. He has endured the biting winds and blowing snow, and has faced the all too familiar daily dilemma: “Do I dress warm to get to work, or do I dress professionally?” Long johns were too bulky and trousers were too cold, so Gregory decided to take matters into his own hands. Unable to find pants that were both functional and fashionable, Gregory Oganesian invented his own, and founded NORN.

NORN creates professional trousers with a built-in thermal lining, designed to take you effortlessly from outdoors to the office. Made with a sharp polyester-wool blend exterior and a warm polyester lining, NORN trousers are built to last and are recongized high quality dress pant. For a small additional fee, they can even be custom tailored.

Norn Dress Pants

______________________

Léandre Guimond, fashion blogger at Le Cahier says “It was -20°C when I wore them for the first time just to test them out, and believe me, they performed!”

Norn Dress PantsSource: http://lecahier.com/norn-des-pantalons-pour-contrer-le-froid/

If you have chosen not to decorate your pants, you can send back any damaged trousers within 10 days. If any defects in the product, NORN will repair or replace your trousers, but they must be returned no more than 3 months after you receive them.

Gregory Oganesian has turned his frustration into innovation, and his ideas into reality. Based in Montréal, he works hard to create high quality trousers, built for the busy professional, and the brave Canadian. For more information on NORN pants please visit their online store at: http://www.ebay.ca/usr/norn84?_trksid=p2047675.l2559
NORN Clothing also is constantly educating professionals and people with taste for quality clothing on how to wear, maintain and stay up to date on everything to do with dress pants. So visit the NORN Facebook page or blog to get all their latest update! Here’s an info graphic they created on how to wear men’s dress pants:

How to wear dress pants info graphic

 Thanks for reading!

Katie Raspberry Creative Business Blog 

Follow us on Instagram: katierasp

Sponsored by:
LIDER Marketing |  Montreal Marketing Boutique

Avocat Sebastien Dube |  Avocat Montreal

4 Reasons You Should Use Social Media To Market Your Business:

1. Our Generation:

us.gmocloud.com
Photo credit: us.gmocloud.com

We know all about our generation and that we are currently obsessed with our phones, apps, and social networks. Why not use this to your business’ advantage? Humans nowadays want to connect through the internet and get the latest updates on the brands that fit their personalities and interests. Most people have an account on a social media platform so you should be taking advantage of this opportunity as a small business owner.

2. You Connect and Build Better:

Photo Credit: executivefinancialenterprises.org
Photo Credit: executivefinancialenterprises.org

Social media is a great way to build a loyal fan base or even client base. Because social media taps deep into your brands personality. Individuals feel as if they’ve gained a personal insight into your business and tend to feel like they can truly connect with your business brand. Social Media allows users to identify whether or not your brand truly fits them and their needs/interests. It also allows you to engage with your followers/fans/clients in a much more personal and satisfying manner thus creating strong relationships with them.

3. Low Cost:

www.debtadvisorycentre.co.uk
http://www.debtadvisorycentre.co.uk

Social media can be free but you have to have exceptional amounts of talent in content marketing or have an excellent sharing strategy. Social media marketing is one of the lowest costing marketing methods you could possibly invest in and use to market your business and brand. Learn how to promote your brand.

4. Scalability: 

Scalability

Running campaigns can be a difficult task due to the worry of an ineffective campaign that will amount to a loss on investment. Measuring performance and ROI is much more easy when using social media. With the insights recording most of your pages activity you can easily optimize and change your strategy to perform better according to the detailed. You also have the option of stopping any ads or employees if the results are not what your team projected.

I hope these pointers give all of you some insight into the benefits of maintaining a social media page! If you have a social media page you would like to share please paste the link into the comment board as an example!

 Thanks for reading!

Katie Raspberry Creative Business Blog 

Follow us on Instagram: katierasp

Sponsored by:
LIDER Marketing |  Montreal Marketing Boutique

Avocat Sebastien Dube |  Avocat Montreal

5 Ways to Promote Your Business and Brand

  1. Start a Blog:

Many businesses owners say their blog is one of their most important assets. Depending on your gender of business your blog can be your primary lead generator if given the right touch of creativity. Some examples are:

Products:

promote your business

Lufa Farm is a Montreal based greenhouse. It is the first commercial rooftop green house that is ecologically and economically sustainable model for urban farming. They support local businesses that share the same green concepts as them which is green and urban foods.

In their blog they usually talk about other green stores, products and affairs that their buyers generally take great interest in. A lot of research is done in order to really find content that fits their readers  interests and get them to share the content. At the same time, they build relationships through creating this content with not just their readers but with the other businesses they support. As long as the content is creative people will fall in love with the brand and become loyal followers and sometimes buyers.

 Services:LIDERMarketing LIDER Marketing is a Montreal based Full-Service Marketing boutique that runs their blog quite differently than other marketing businesses. Most of them blog about their latest marketing projects and mostly about themselves and their updates whereas LIDER Marketing takes affairs to another level by blogging about small businesses who have unique concepts, Free Marketing Tips, Business Advice is a , and more.  Because they work with small businesses they created a small business community would really help build their network and help them prosper. Learn more about their project here: Business Advice “>Business Advice Sustainable entrepreneur

  • Create social media accounts that are relevant to your brand:

Facebook page likesMost businesses have their business social media accounts like Facebook Fan page, Twitter accounts tailored to their business’s feed. But why not create seperate social media accounts focusing on topics/images related to your brand or products? For example: A pet store creating an Instagram page with cute and funny animals or stories, or rustic furniture store creating a blog about how create rustic pieces and designs.The reason for starting a social media project such as this one is to attract your target market without them knowing you’re trying to attract them. And with time you can post about your own business perhaps once a month. It’s a great way to create backlinks. Back links will be created when your content or photos are shared and your website link is in the caption box.

Win an Award

Promote your businessWhen businesses win or even get nominated for an award they gain quite a bit of exposure. They also appear to be more accredited in comparison to the other businesses that did not win an award (even though it isn’t at all a reliable source to trust, considering they mostly consist of votes only – not stats or accurate business comparisons).

Exchange Promotional Services:

 promte your businessExchanging services is a great way to really promote your business. An exchange of service could be anything from placing each other’s logos or websites on each website or doing free materials or services for in exchange for some credits or promotions, examples:Videographers sometimes do celebrity music videos for credits at the beginning of the video. Sometimes music videos, movies and etc are sponsored and paid for by phone companies, alcohol companies and etc. In exchange their product or logo appears in the video/movie. Another example would be RBC + Apple: Apple supplies reduced costs for ipad to RBC and RBC promotes free ipad. Everyone wants an ipad, free or not so all existing member will not be able to get a free one but will want one after trying to get one for free and will eventually think about buying one- In which some do end up purchasing it – a good example of that is myself..Doing services like creating a flyer or going on a talk show to talk about cooking receipts, how to decorate your home, how to save money, etc  all for free in exchange for a mentioning your business and services/profession.

Do something helpful or heart warming with no expectation of getting anything back:

Photo Credit: startupfashion.com
Photo Credit: startupfashion.com

We’ve all seen this method of marketing, some people are touched and others might be disgusted. When people first started promoting their brands through filming a positive stories filled with heart-felt emotional things it was really effective. Some example would be the ‘’Dove’’ commercial and how they told women who thought they were ugly that they were in fact beautiful or the Indian prankster who helped a homeless man get off the street, get a job, and rent his own apartment. Many people shared these videos thus creating back links, they also made them go viral.Dove Advertisement: http://goo.gl/Qm3T7bHomeless man is given $1000:  http://goo.gl/ImKzPRHomeless man gets an apartment and starts new life: http://goo.gl/o8nh2RHowever, there was a lot of controversy and debate about how this businesses or celebrities are using social issues, such as those in these videos, for promotional alone and they and it through some people off :  I hope you enjoyed my 5 tips on promoting your business for particularly free!

3 Tips On Financial Stability For Your Business

Financial Stability
A reader requested that I write a blog post about how my business and I became financially stable and established. Financial stability is a very critical part of growing your business to any level. If you’re personal credit is not good it doesn’t necessarily mean you will not be able to receive credit for your business. Here are 3 things to consider when looking to increase or improve your business credit or financial affairs:

1. Start-up with money AND a credit card that you will only use exclusively for business:

Having a credit card is extremely important when running a business especially in retail. You will need it to place orders for business cards, products, materials or deposits etc. There are so many ways to receive a credit card whether you have an amazing credit or a terrible credit. You can decide to be liable for your business card or have limited liability it’s all a matter of how you set up your bank account and business structure. Here are a few options:

Sole Proprietorship: if you run a small business that is unlimited liability I would suggest getting a credit card are so that you’re not actually losing your own money if you have to file for bankruptcy. The credit card should be under a business bank account.  Even though it is a business bank account you will still have unlimited liability for it. Either way you are still building a credit for your business just make sure it isn’t under your personal bank account.

Bad Credit: There are a number of ways to apply and receive a pre-paid credit that you can use to help rebuild your credit. You simply give them a deposit for the credit card and they allow you to use the card as a credit card and make payments that will affect your credit report positively.

Incorporated: when you incorporate your business it becomes its own person along with its own credit. That doesn’t mean you will automatically be approved for a business credit card most banks also take into consideration your personal credit but when a business is incorporated they can evaluate all of the corporations assets such as investors, business plans, financial reports and etc.

Having money is critical depending on the business you’re starting. I always suggest saving 3 months of personal monthly expenses and extra $3000 so that you can be comfortable when you start your first few months of business.

2. Look into your options for government funding or investors/venture capitalist:


I’m extremely fortunate to be a business owner in Canada and especially Quebec. There are so many programs and opportunities they offer to small businesses that meet all the right criteria.SAJE is a program that offers monthly income of up to $1600/month for 12 months and sometimes more if the business is promising. There are a number of criteria you need to have in order to be eligible but you can attend their information session to find out if you are actually eligible or not.

You can always conduct the appropriate research to find out which programs are available to you in your country/state/province. Normally you just have to pay a visit to your city’s or country’s information website. These programs give you a standardized income along with all the information to option loans, funding, information on start-up essentials and sales, etc. I have listed a few for Canadians and Montrealers:

Canada’s information website:
https://www.ic.gc.ca/eic/site/csbfp-pfpec.nsf/eng/h_la02855.html
http://www.canadabusiness.ca/eng/page/2852/

SAJE: http://www.sajeenaffaires.org/fr/
ACEM: http://www.acemcreditcommunautaire.qc.ca/en

As for investors/venture capitalist there are a number of ways to find them. You can network in person at events or do some research online and once you find someone promising communicate with them via LinkedIn or email. Also, there is Angel Investors – it is essential lay a website that connects venture capitalist or investors with start-ups or businesses looking for investors. Here is there website: https://angel.co/montreal/investors

3. Pay your vendors and sub-contractors ON TIME:
Before I started my business I was often hired in start-up businesses. Something I noticed often in the small business sector is they were constantly late on their payments to their contractors, vendors and sometimes employees. This can seriously damage your creditably and credibility when it comes to requesting to do monthly payments.

Most vendors will ask for referrals and if the referrals are not good you will need to pay the full amount before the vendor your order out or provides you with any services… For example, if you’re purchasing a large order totalled at $10,000 you will have to pay it up front instead of having the privilege of making affordable monthly payments of $2,500. Or if you’re looking for marketing services instead of paying monthly fees of only $500/month you’ll pay an annual fee of $6000. Having financial credibility can really affect how fast your business grows. As a business owner who hires and purchases a lot I always make sure to pay my vendors and service providers on time.

I’ll post a second article on a few more ways to obtain a bit more financial stability for your business as well as your personal growth. Please if you have any special article request like my reader Dani, please send them in via email.

 Thanks for reading!

Katie Raspberry Creative Business Blog 

Follow us on Instagram: katierasp

Sponsored by:
Attorney Sebastien Dube |  Montreal Lawyer

Avocat Sebastien Dube |  Avocat Montreal

A creative blog about business

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