3 Tips On Financial Stability For Your Business

Financial Stability
A reader requested that I write a blog post about how my business and I became financially stable and established. Financial stability is a very critical part of growing your business to any level. If you’re personal credit is not good it doesn’t necessarily mean you will not be able to receive credit for your business. Here are 3 things to consider when looking to increase or improve your business credit or financial affairs:

1. Start-up with money AND a credit card that you will only use exclusively for business:

Having a credit card is extremely important when running a business especially in retail. You will need it to place orders for business cards, products, materials or deposits etc. There are so many ways to receive a credit card whether you have an amazing credit or a terrible credit. You can decide to be liable for your business card or have limited liability it’s all a matter of how you set up your bank account and business structure. Here are a few options:

- Sole Proprietorship: if you run a small business that is unlimited liability I would suggest getting a credit card are so that you’re not actually losing your own money if you have to file for bankruptcy. The credit card should be under a business bank account.  Even though it is a business bank account you will still have unlimited liability for it. Either way you are still building a credit for your business just make sure it isn’t under your personal bank account.

- Bad Credit: There are a number of ways to apply and receive a pre-paid credit that you can use to help rebuild your credit. You simply give them a deposit for the credit card and they allow you to use the card as a credit card and make payments that will affect your credit report positively.

- Incorporated: when you incorporate your business it becomes its own person along with its own credit. That doesn’t mean you will automatically be approved for a business credit card most banks also take into consideration your personal credit but when a business is incorporated they can evaluate all of the corporations assets such as investors, business plans, financial reports and etc.

Having money is critical depending on the business you’re starting. I always suggest saving 3 months of personal monthly expenses and extra $3000 so that you can be comfortable when you start your first few months of business.

2. Look into your options for government funding or investors/venture capitalist:


I’m extremely fortunate to be a business owner in Canada and especially Quebec. There are so many programs and opportunities they offer to small businesses that meet all the right criteria.SAJE is a program that offers monthly income of up to $1600/month for 12 months and sometimes more if the business is promising. There are a number of criteria you need to have in order to be eligible but you can attend their information session to find out if you are actually eligible or not.

You can always conduct the appropriate research to find out which programs are available to you in your country/state/province. Normally you just have to pay a visit to your city’s or country’s information website. These programs give you a standardized income along with all the information to option loans, funding, information on start-up essentials and sales, etc. I have listed a few for Canadians and Montrealers:

Canada’s information website:
- https://www.ic.gc.ca/eic/site/csbfp-pfpec.nsf/eng/h_la02855.html
- http://www.canadabusiness.ca/eng/page/2852/

SAJE: http://www.sajeenaffaires.org/fr/
ACEM: http://www.acemcreditcommunautaire.qc.ca/en

As for investors/venture capitalist there are a number of ways to find them. You can network in person at events or do some research online and once you find someone promising communicate with them via LinkedIn or email. Also, there is Angel Investors – it is essential lay a website that connects venture capitalist or investors with start-ups or businesses looking for investors. Here is there website: https://angel.co/montreal/investors

3. Pay your vendors and sub-contractors ON TIME:
Before I started my business I was often hired in start-up businesses. Something I noticed often in the small business sector is they were constantly late on their payments to their contractors, vendors and sometimes employees. This can seriously damage your creditably and credibility when it comes to requesting to do monthly payments.

Most vendors will ask for referrals and if the referrals are not good you will need to pay the full amount before the vendor your order out or provides you with any services… For example, if you’re purchasing a large order totalled at $10,000 you will have to pay it up front instead of having the privilege of making affordable monthly payments of $2,500. Or if you’re looking for marketing services instead of paying monthly fees of only $500/month you’ll pay an annual fee of $6000. Having financial credibility can really affect how fast your business grows. As a business owner who hires and purchases a lot I always make sure to pay my vendors and service providers on time.

I’ll post a second article on a few more ways to obtain a bit more financial stability for your business as well as your personal growth. Please if you have any special article request like my reader Dani, please send them in via email.

 Thanks for reading!

Katie Raspberry Creative Business Blog 

- Follow us on Instagram: katierasp

Sponsored by:
Attorney Sebastien Dube |  Montreal Lawyer

Avocat Sebastien Dube |  Avocat Montreal

Start-up Motivation & Inspiration

Business owners only make up for about %6 of the entire human population with just over 400 million entrepreneurs. However, there are so many people who do have the right mind set and personality for entrepreneurship. Many of these people also know how to achieve success in a business as well as the perks of owning a business. The main concern is losing their day time job and steady income.

 

I’ve decided to share a job campaign in which the advertisements show people in jobs that appear to be not very exhilarating. The advertisement is encouraging individuals who desire to get out of jobs that they find meaningless and exhausting. The ads below attempt to give these targeted individuals the confidence and inspiration they may need to start focusing and planning a business or career change that will allow them to strive in life while feeling fulfillment and happiness in a new career path..

 

Start A Business Start A Business Start A Business Start A Business Start A Business Start A Business Start A Business Start A Business

LIDER Marketing is launching Project.11 which a project designed to help inspire as well as help entrepreneurs and start-ups in their business ventures. Project.11 offers a number of workshops, conferences, networking events will be hosted to help entrepreneurs find their way and get on the right path of success. To learn more follow the Katie Raspberry Business Blog.

 Thanks for reading!

Katie Raspberry Creative Business Blog 

- Follow us on Instagram: katierasp

Sponsored by:
Attorney Sebastien Dube |  Montreal Lawyer

Avocat Sebastien Dube |  Avocat Montreal

What Are The Occupations Of The Human Population?

thailand-farmers
Photo credit: http://blog.u21thailandseaview.com/

Here is the world’s population (7 billion people)  divided into their field of work. A staggering 430 million individuals are unemployed and only 400 million are entrepreneurs and 1.4 billion work in agriculture . What are your thoughts on this chart?

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 Thanks for reading!

Katie Raspberry Creative Business Blog 

- Follow us on Instagram: katierasp

Sponsored by:
Attorney Sebastien Dube |  Montreal Lawyer

Avocat Sebastien Dube |  Avocat Montreal

Montreal’s Best Cafes For Productivity and Ambiance

As an entrepreneur, I really take pride in supporting the vast  small business community Montreal has to offer. When exploring all the different and unique concepts these businesses create and develop you can’t help but admire their motivation and aspiration. So much work is put in just to compete with big franchise competitors.

I started exploring cafes at a young age. I’ve had mixed experiences when doing my work in cafes but my best experiences were certainly not with the big franchises such as Starbucks and Second-cup but more with the smaller Cafes within the small business sector – they offer the best experiences and ambiance which is why they stand so strong.. their coffee tends to taste better as well ;)

Here are my top 8 choices for Montreal’s Best Cafes For Productivity and Ambiance:

1. Campanelli- St-Henri:

Best Montreal Cafes - Campanelli

Top Montreal Cafes - Campanelli

When I used to live up the street from Campanelli – I would order a coffee and sit to plan my day on my tablet in the morning. Every morning the coffee girl, Helen, would start my day off with a short, yet friendly, conversation. Their coffee is amazing and they make scrumptious sandwiches. There’s no Wifi so this would be a good spot for a short meeting or some non-internet work like scheduling/planning, typing or editing.

Titanic- Old Montreal:
Top Montreal Cafes - Titantic
Top Montreal Cafe - Titanic

This is an excellent spot for a lunch ”break” if you’re working in Old Montreal, Old Port or Downtown. Titanic has an amazing boat theme with an excellent food menu and quality coffee. They close at 4:30pm and only open through Monday-Friday. Highly recommended.

Lili and Oli – Griffintown:
Top Montreal Cafes - Lillie&Oli2
Lili and Oli’s crowd consists of people on their laptops or having brief meetings or quickly grabbing coffees to go. Whenever I go I can’t help but get absorbed in my work because that’s what everyone else is doing. The atmosphere is mellow yet motivating which is the perfect recipe for productivity. Their coffee tastes great and they have a beautiful mini terrace in the back!

4. Shäika Café- NDG:

Top Montreal Cafe - Shaika

Definitely one of my favorite cafes. Shäika Café has a really cozy atmosphere with a number of cozy spots to pick from and work for hours. They serve great food, good coffee and have a selection of teas. They also have a terrace out in front of their cafe and host live performances on certain nights during the week. They even serve sangria, beer and cider to cater to these performances – a great way to end a long day of work.

Although I do have to say – sometimes their internet doesn’t work…

5. Pikolo Espresso Bar – Downtown:
Top Montreal Cafes - Pikolo2
Top Montreal cafes - Pikolo
Small but great. They can make a coffee latte or tea latte. Pikolo Espresso Bar is tight but again is very cozy and offers that motivating atmosphere needed to get a lot of work done. I preper to go in the morning.

6.Rustique - St-Henri:
Top Montreal Cafes - Rustique
Rustique is more of a bakery rather then a cafe but they do serve good coffee, tea and of course delicious desserts.. There’s no internet connection but I love bringing my clients here for small 10-30 minute meetings. It has a quaint country decor that represents ”small business” perfectly. The staff are adorable!

7. Cafe Kali – Verdun:

https://www.facebook.com/cafekali.montreal

Top Montreal Cafes - Cafe Kali

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This is a really original cafe concept I stumbled upon recently. Cafe Kali is so special because it’s a cafe that caters to parents and their children. Often times I’ve been to cafes where parents bring their kids and they do tend to get unwelcoming glares which is where Cafe Kali comes into the picture. Parents can bring their children and feel welcome. They even created community for parents by running and hosting a number of events and workshops designed especially for parents and their kids. It’s the perfect working environment for a working parent!

8.Olive & Gourmand – Old Port:
Top Montreal Cafes - Olive & Goumand

Top Montreal Cafes - Olive & Gourmand

Top Montreal Cafes - Olive & Gourmand#2

If you really enjoy crowded spots Olive & Gourmand is the choice for you. Be sure to get there early or else you may be waiting a good 25 minutes before being seated which goes to show how amazing this place is. Olive & Gourmand has a concept and style that is very easy to fall in love with and so is their food and coffee!. There’s no internet connection so I would only recommend this spot for a short meeting or doing some quick work on your lunch break.

Let me know if you have any other cafes to add to this list, I’m sure you’ll enjoy the following cafes if you live in Montreal or decide to travel here.

Thanks for reading!

Katie Raspberry | Creative Business Blog

- Follow us on Instagram: katierasp

Sponsored by:

How to Make Money the Start-up Way (Info Graphic)

Finding start-up or small business funds can be challenging so here is a great piece from the website Funders and Founders that can give you a bit of guidance! Enjoy

Fun business info graphic

Thanks for reading!

Katie Raspberry | Creative Business Blog

- Follow us on Instagram: katierasp

Sponsored by:LIDER Marketing

Reawakening

 

 inspiring photo

A few words of inspiration to anyone working hard to build their dreams:

 

Time to wake up and acknowledge life.

Remembering that time is continuing without you and that that alone should inspire you to continue dreaming and aspirating. Always remember your most positive and negative experiences, they are the most impactful and influential. Wisdom comes from deep experiences and confirmed thoughts – you’ll always be tempted to forget them but don’t. Those experiences and thoughts are valuable, they help us realize that our own reality is truly at our own finger tips and no one else is at fault or even contributing to that reality or any life expectations. We make everything we want to happen happen, we understand many things but only invest, admire and care about preferences as well as beliefs. We can willingly make every action count and every memory last, and we can taste as much freedom and happiness as we desire. The road that is simpler and less challenging will simultaneously cause you to continuously seek satisfaction instead of happiness. Satisfaction does not last.

Time to cast away society’s promises, boundaries and confusing illogical patterns. What’s worse than being broken is being broken and also doing nothing about it. Don’t waste time lingering, wasted time will never be given back to you, wasted time will haunt you, wasted time will deprive you of the things you wanted, adventures and often times the happiness of you and those around you. Always work towards something you’re passionate about, let only the most passionate people into your life, keep the people who make you who you are close. Never throw away something you believe in when it becomes too challenging because it will always have the same value that you saw in it right from the beginning, if not more.

Go for the most positive opportunities that will grow you and make you happy. Life can be disgustingly ugly but I believe it will only happen to those who feared it would. There are no real promises, there are no real certainties or boundaries there is only a reality and that can always be directed. Understand the possibilities and you’ll never fall hard. Be grateful, be keen, be genuine, and be happy.

Don’t follow the average mind and don’t follow society and it’s ever changing trends; build your own reality while following your own mind and rules.

 

 

INSPIRATIONAL QUOTE

Thanks for reading!

Katie Raspberry | Creative Business Blog

- Follow us on Instagram: katierasp

Sponsored by:

5 Search Engine Optimization ( SEO) facts and tips :

Search engine optimization (SEO) is one of the most profitable and cost-efficient methods to invest a small business marketing budget. You gradually gain a large amount of exposure through increasing your overall Search engine optimization (SEO) in a relevantly short amount of time and a very small price (especially if you do it on your own). For those looking to build their SEO up on there own here are a few tips I recommend you follow:

The term”Ranking” is actually an award for your marketing efforts:

Ranking

Your SEO ranking score is calculated by the amount of quality content you produce, how shared your content is, if you communicate and engage with your readers or users and if your brand is a trusted brand.

There’s a big difference between Organic SEO and Non-Organic SEO:

organic SEO Montreal

Non-Organic traffic is paid traffic also known as advertisements. Advertisements direct traffic to your website through the ads you’ve place, the traffic is generated when a browser clicks on the ad.

Organic traffic is created by building your SEO either on your own or with an SEO specialist. By learning how to do it on your own, you will be saving a ton of money. Be cautious when doing SEO on your own, you will need to put in a very large amount of time as well as making sure to keep yourself up to date with all the changes in the google algorithm and continuously making sure you’re doing everything right.

Or you can save yourself the hassle and hire an SEO specialist or for faster ROI stick to using non-organic methods such as  advertising. My recommendation is hiring a specialist so you do not waste time and money. A great business for that is LIDER Marketing.

Use anchor links AS MUCH AS YOU CAN:
Try to include as many links to your site while using your strongest keyword phrases. A great way of doing this is through anchor links. For example, if your target is searching Montreal Internet Marketing then link to “Montreal Internet Marketing” instead of a “Click here” link. The code for creating an anchor link is as followed:

anchor code

anchor link

And once you publish switch from HTML platform to visual platform you should see something similar to this:

“Montreal Internet Marketing”

Do not use Flash:

Flash Website
Search Engine’s spiders do not crawl Flash and they tend to avoid Flash-based websites. Having Flash on your website will decrease your Search engine optimization (SEO) and your potential to reach a top SEO score. Needless to say, I have seen top ranking websites that were Flash-based websites, their SEO was great in every other aspect but that is a very rare find.

Using Images effectively (Optimized Images):
If you want to use an image on your site make sure the the text is placed on the image through HTML it you want to place content on the image. The reason being, SE’s spiders only read the image’s title/label, they do not read anything you’ve pasted on an image example:

SEO FACTS - BUSINESS BLOG

SEO TIPSSEO BLOGSEO FACTS

Search Engine Optimization is so important for businesses anywhere in the world – take full advantage of the digital world. I hope these SEO tips come in handy for you and your business!

Thanks for reading!

Katie Raspberry | Creative Business Blog

- Follow us on Instagram: katierasp

Sponsored by:
Attorney Sebastien Dube | Montreal Lawyer

Avocat Sebastien Dube | Avocat Montreal

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